Startup Venture Templates
Originally published: 12/02/2024 09:08
Last version published: 15/02/2024 09:44
Publication number: ELQ-18413-2
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Startup Venture Templates

16 Powerpoint Templates to perform standardized research and create Startup Launch reports.

Description
  • 1. Market Landscape
    • Competitive advantage/Barriers to Entry (with a Start-up, this is a crucial piece of the analysis—can the Start-up enter the market successfully? Will the Start-up will have some sort of competitive advantage, whether it be proprietary technology or access to particular distribution channels?)
    • Current market size (if the product a new concept, then you would typically be asked to assess the industry of a substitute product or service, or use relevant comparable products or services to estimate the potential market size for the new concept)
    • Future market growth
    • Key competitors in the market, their strategy, current market shares and shares over time, product differences and potential response to entry
    • Likely customers and customer mix (a.k.a. Customer Segmentation)
    • Industry-wide profitability (to the extent applicable)
    • Supply chain: who are the key suppliers to the industry? (Assess this only if relevant)
    • Brand loyalty
    • Technology, regulatory issues, or other key topics relevant to the product or market
  • 2. Business Plan (the interviewer might ask you to compile a very simple business plan, after he or she gives you some information; key components are given here)
    • Product/Service
      • What is the product/service? What are pros and cons of this product/service? How does this compare to existing products on the market?
      • What will be the competitive advantage and/or barriers to entry for a product of this type?
    • Customers and Distribution
      • Who are the target customers?
      • What are the core distribution channels?
      • What is the marketing plan?
    • Financing/Profitability
      • What are the initial funding requirements prior to cash flow Break-Even? How does this compare with expected future profitability?
      • What are the projected Revenue and Costs for the next three years?
    • Management and Oversight
      • Management: experience and abilities
      • Preliminary Investors: reputation, expertise, and ability to add legitimacy to the new enterprise (and potentially invest more in the company)
      • Key Directors and Advisors

This Best Practice includes
16 powerpoint slides

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