Originally published: 12/02/2024 09:08
Last version published: 15/02/2024 09:44
Publication number: ELQ-18413-2
View all versions & Certificate
Last version published: 15/02/2024 09:44
Publication number: ELQ-18413-2
View all versions & Certificate
Startup Venture Templates
16 Powerpoint Templates to perform standardized research and create Startup Launch reports.
Description
- 1. Market Landscape
- Competitive advantage/Barriers to Entry (with a Start-up, this is a crucial piece of the analysis—can the Start-up enter the market successfully? Will the Start-up will have some sort of competitive advantage, whether it be proprietary technology or access to particular distribution channels?)
- Current market size (if the product a new concept, then you would typically be asked to assess the industry of a substitute product or service, or use relevant comparable products or services to estimate the potential market size for the new concept)
- Future market growth
- Key competitors in the market, their strategy, current market shares and shares over time, product differences and potential response to entry
- Likely customers and customer mix (a.k.a. Customer Segmentation)
- Industry-wide profitability (to the extent applicable)
- Supply chain: who are the key suppliers to the industry? (Assess this only if relevant)
- Brand loyalty
- Technology, regulatory issues, or other key topics relevant to the product or market
- Competitive advantage/Barriers to Entry (with a Start-up, this is a crucial piece of the analysis—can the Start-up enter the market successfully? Will the Start-up will have some sort of competitive advantage, whether it be proprietary technology or access to particular distribution channels?)
- 2. Business Plan (the interviewer might ask you to compile a very simple business plan, after he or she gives you some information; key components are given here)
- Product/Service
- What is the product/service? What are pros and cons of this product/service? How does this compare to existing products on the market?
- What will be the competitive advantage and/or barriers to entry for a product of this type?
- What is the product/service? What are pros and cons of this product/service? How does this compare to existing products on the market?
- Customers and Distribution
- Who are the target customers?
- What are the core distribution channels?
- What is the marketing plan?
- Who are the target customers?
- Financing/Profitability
- What are the initial funding requirements prior to cash flow Break-Even? How does this compare with expected future profitability?
- What are the projected Revenue and Costs for the next three years?
- What are the initial funding requirements prior to cash flow Break-Even? How does this compare with expected future profitability?
- Management and Oversight
- Management: experience and abilities
- Preliminary Investors: reputation, expertise, and ability to add legitimacy to the new enterprise (and potentially invest more in the company)
- Key Directors and Advisors
- Management: experience and abilities
- Product/Service
This Best Practice includes
16 powerpoint slides