Pricing for Management Consultants & Business Analysts

Description
Pricing for Management Consultants & Business Analysts
A practical guide on how to analyze pricing and find optimal solutions during consulting projects
Consulting firms sometimes help optimize pricing. You have to be very careful in this sort of project because a small change may have a huge impact both on the top line and bottom line. Analyzing changes in pricing is not easy as you have to take into account the relations between the products and the long-term impact on customer behavior. In this course, I will show you in this presentation how to perform fast and efficiently different types of analyses related to pricing.
In the presentation you will learn the following things:
1. Essential Concepts used in Pricing
2. What Price Setting Techniques do firms use
3. How to set the prices for a product
4. What is Price Perception and how you can impact it without changing the prices
5. How pricing is done in consumer goods, retail, and B2B Services
6. How to analyze the impact of planned pricing policy changes in Excel
We will discuss especially value-based pricing, bundling, unbundling. You will also see how you can price complementary goods to increase your profits and market share.