Originally published: 22/09/2020 07:08
Last version published: 22/09/2020 07:21
Publication number: ELQ-54810-2
View all versions & Certificate
Last version published: 22/09/2020 07:21
Publication number: ELQ-54810-2
View all versions & Certificate
Strategy Classics: BCG Growth-Share Matrix
The BCG Growth-Share Matrix is a classic Strategy framework, developed by BCG's founder, Bruce Henderson, in the 1970s.