How to Generate Revenue on Eloquens
Originally published: 31/01/2018 15:49
Last version published: 11/12/2018 16:49
Publication number: ELQ-26574-11
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How to Generate Revenue on Eloquens

Learn how to generate your first revenue on Eloquens as an author by following these tips.

audienceauthorcontributionsconversion rateseloquensfixed pricepublishingrevenuetrust

Introduction

Eloquens is a great platform to monetize your knowledge formatted in ready-to-use publishable tools. With qualified audiences looking to solve a large number of issues in a short time frame, making passive revenue as an author is really easy.


Before going ahead, make sure the content you have in mind is:
1/ of top-quality
2/ useful and actionable
3/ totally your own creation OR you have the publishing rights


Here are a few Eloquens team curated tips which you can implement to start generating revenues on Eloquens + maximise your conversion rates.

As a reminder, if you make revenues on Eloquens 90% of the net revenues are for you. How about that compared to the traditional publishing industry! :)

  • Step n°1 |

    Publish a "Priced Tool"

    In the publication process of a specific tool, you can decide to price a tool at any price you want (above 2USD). This is perfectly suited for content that you do not want to give away for free because of it's high potential value creation and complexity.

    thumb_up -> Do your homework, choose a price adequate to your distribution strategy for your content. Have a look around on Eloquens at the different price levels of similar tools and their apparant performance. You can choose a low price - high volume strategy or a high price - low-volume strategy.

    How to Generate Revenue on Eloquens image
  • Step n°2 |

    Publish Free Content & Activate the "Contribute" Feature

    The "Contribution Feature" on Eloquens enables any Eloquens User to contribute a few $ to thank you for sharing a tool for free on the site. This can be done prior or post content usage.

    If users are getting a lot of value from your free shared tools, you will see such donations appear with contributions ranging from 2USD to 30USD.

    lightbulb_outline Sometimes, it may even be smarter to share a high-value tool for free instead of selling it at a fixed price. Depending on the nature of your content, and especially if users perceive the intrisic value of your work after usage, using the "Contribution Feature" may be your best option.

    How to Generate Revenue on Eloquens image
  • Step n°3 |

    Build Paying Upgraded Versions of Free Tools

    Another strategy is to build a tool with two levels of value.
    1/ A free demo version which will enable users to the issues of 80% of your audience
    2/ A premium version of your tool for those who need a more advanced version to accomplish their goal

    This is a great way to give your users a flavour of what value you can bring before introducing them to the big cake, where much more value resides (but where they need to pass a payment barrier).

    How to Generate Revenue on Eloquens image
  • Step n°4 |

    Channel your qualified Audience to your paying tools

    Another way to boost your revenue, is to channel a more qualified audience to your tools shared on Eloquens. Here are some strategies:

    thumb_up 1/ If you have a website, use "Eloquens Iframes", sign next to social shares on a tool page, and embed your published tools in a resource tab, blog post or any other page on your site (or a third party website).
    2/ Send the link manually to your paid tools via email (or private messages via Social Media) to ultra-targeted audiences. This can be specific people you know the tool could be useful for. Or, if you have a newsletter with conversion funnels, suggest the purchase to your subscribers.
    3/ Share your priced tools on Social Media
    4/ Contact Bloggers or specialists in your area of expertise to provide backlinks on their website to your content on Eloquens to provide a regular flow of visitors.

    How to Generate Revenue on Eloquens image
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