Originally published: 15/01/2018 15:06
Last version published: 02/03/2018 15:52
Publication number: ELQ-84838-2
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How to Perform a SWOT Analysis

This video will teach you how to put together a SWOT Analysis for your organization.

The aim of a SWOT Analysis is to build an objective view of your organization's current state. Great planning starts with an understanding of where you are today, confronting the brutal facts, so you can build a future. A SWOT Analysis is a great way to capture and frame up what your current state is. So here, Erica talks to you about what it is in a little bit more detail, how to put it together, and then quickly how to put it to use.

This tutorial is very user-friendly, given in a classroom/teacher style.

Length: 7 minutes 2 seconds

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