SWOT Analysis Template

Description
Here's an overview of each component:

Strengths:
These are internal factors that give your organization a competitive advantage. Strengths are assets or attributes that are under your control.
Examples of strengths may include a strong brand, skilled workforce, efficient processes, proprietary technology, or a loyal customer base.
Weaknesses:
Weaknesses are internal factors that place your organization at a disadvantage or hinder its performance.
Examples of weaknesses may include outdated technology, high employee turnover, limited financial resources, or inadequate marketing strategies.
Opportunities:
Opportunities are external factors in the business environment that your organization can potentially leverage to its advantage.
Examples of opportunities may include emerging markets, changing consumer preferences, technological advancements, or favorable industry trends.
Threats:
Threats are external factors that could negatively impact your organization's performance or viability.
Examples of threats may include intense competition, economic downturns, legal and regulatory changes, or disruptive technologies.

How to Conduct a SWOT Analysis:


Gather Information: Collect data and input from various stakeholders within your organization, including employees, managers, and customers.
Identify Internal Factors: List the strengths and weaknesses that are specific to your organization. Be honest and objective.
Identify External Factors: List the opportunities and threats in the external environment that may affect your organization.
Prioritize: Analyze and prioritize the factors based on their significance and impact on your business.
Strategic Planning: Use the SWOT analysis to inform your strategic planning. Leverage your strengths and opportunities while mitigating weaknesses and threats. Develop strategies that align with your findings.
Action Plan: Create an action plan with specific steps to address weaknesses and threats and capitalize on strengths and opportunities.