E Commerce Store Excel Model

Description
Having an E-commerce Store Excel Financial Model allows you to expand your customer base and increase profitability. However, achieving success in such a business requires careful resource management and thorough planning. Our E-commerce Store Excel Financial Model simplifies and accelerates your business planning process.
Overview of Our E-commerce Store Excel Financial Model
Our financial model showcases the business scenario of a newly established startup. It encompasses three essential financial statements, including cash flows, and computes pertinent metrics. The funding alternatives for the project consist of a conventional long-term loan and an investment from investors.
How to Use E-commerce Store Excel Financial Model

Within the contents section, you can find the model's organization, and by selecting any of the headings, you will be directed to the corresponding worksheet. On the Input tab, you can enter financial data into the model, including sales price, costs, expenses, and more. Inputs are represented by a Peach fill and grey text, while references from other cells are displayed in grey with black text. Calculations are shown with a white fill and black text.

Tabs based on Calculations

The Revenue sheet is organized in a way that allows calculations based on user inputs. Our E-commerce Store Excel Financial Model includes separate sheets for Loan and Depreciation calculations. Additionally, the PnL tab contains aggregated information, along with other important statements like the balance sheet and cash flow.
In the sensitivity analysis tab, there is a summarized report that provides an overview of the main business scenarios. It demonstrates how the company's profit would be affected by uncertainties, such as a 10% increase in costs or expenses.
Moving on to the Project Valuation tab, the company's valuation is determined by using discounted rates to calculate free cash flows to the firm. This is followed by the presentation of various investment metrics like IRR (Internal Rate of Return), NPV (Net Present Value), and ROE (Return on Equity).
In the Dashboard tab, several graphs are presented, illustrating revenue trends, cash analysis, and a comparison between assets and liabilities, among other things.
Key Inputs of E-commerce Store Excel Financial Model
The growth rate
Various prices and segmentation of revenue
Revenue Assumptions
Average Payable and Receivable days your business is following
Cost of Goods
Fixed Asset and Capital Expenditure.
Tax Rate
Investment table
Loan table
Key Features of E-commerce Store Excel Financial Model
Input Sheet
This financial model template contains inputs that, when changed, impact the calculations. Therefore, the changes are applied to all relevant sheets. As a result, this economic model always has built-in flexibility to display different outcomes or final estimates based on this sheet’s changes. This also helps in calculating future projections.
Revenue Sheet
The revenue sheet template is designed to compute the income generated from various channels. It provides a summary of how each channel contributes to your business's revenue and the associated costs. The wholesale revenue model operates on a business-to-business (B2B) basis, where payments are determined by the number of orders sold to contracts. On the other hand, the retail model follows the conventional approach of calculating revenue based on the number of units sold. The E-Commerce revenue component is interconnected with the digital marketing sheet, enabling the calculation of revenue based on online customer acquisition and their corresponding revenue contribution.

Income Statement

The E-commerce Store Excel Financial Model offers a structured income statement format and a framework for creating a comprehensive corporate forecasting model that is customized to your specific business.
This comprehensive financial model is highly effective as it allows users to modify any assumption within one section of the statement. This allows for a precise and consistent assessment of the impact on all other components of the statement. Furthermore, this feature facilitates the calculation of future projections.
The Income Statement sheet of the E-commerce Store Excel Financial Model is ideal for businesses that require regular and detailed reporting. Gross and net earnings are connected to a revenue analysis sheet to ensure accurate reporting. Additionally, the Income Statement incorporates all revenue streams. Oak Business Consultants recognizes the objectives of every E-commerce business, and as a result, we have developed a tool that assists business owners in determining their profitability.
Balance Sheet for E-commerce Store Excel Financial Model
This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore, this specific financial model gives you the perfect space to analyze your critical financial balance accounts.
Cash Flow for E-commerce Store Excel Financial Model
The Cash Flow Statement is the vital part of the three statements that report the cash spent and generated during a specific period. The Cash Flow Statements act as a bridge between the income statement and the balance sheet. It depicts how money moves in and out of business.
Three main sections of the Cash flow Statement:
Operating Activities: We have consolidated all cash inflows and outflows related to the operational activities of the business.
Investing Activities: This section includes any cash generated from the sale of assets and any cash used for acquiring and investing in assets. It is directly linked to the inputs and fixed asset tab.
Financing Activities: We have created a separate tab specifically for recording loan-related information. This account is linked to the Financing Activities section of the Cash Flow Statement.
The Cash Flow Statement in our Model provides a dedicated sheet for monitoring and analyzing your company's cash inflows and outflows. It incorporates various important inputs, such as Payable and Receivable Days, annual income, working capital, long-term debt, net cash, etc. These calculations determine your net cash flow as well as the beginning and ending cash balances. This template is ideal for effectively managing your company's cash flow.
Project Evaluation for E-commerce Store Business

Since the table calculates Return on Investment, Investor’s Future Equity Share, and Cash Burn Rate Analysis, analyzing the company’s performance becomes easy to capture potential investors.
Inventory
This inventory sheet is a new inclusion to our financial model. The inventory sheet calculates the beginning, purchase, sold out and ending inventory of the e-commerce store business. Further, the visual presentation helps to analyze the inventory required on a yearly basis.
Dashboard
Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides a graphical management tool that enables you to track all your relevant financial KPIs, improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your business.
Benefits of E-commerce Store Excel Financial Model
The E-commerce Store Excel Financial Model simplifies a company's financial statements, condensing important profitability and financial position information into a few key numbers. For instance, the net profit margin reflects the overall impact of a company's revenues and expenses, allowing users to assess profitability quickly without examining lengthy account statements.
Key advantages:
Strategic Planning: The E-commerce Store Excel Financial Model is essential for making informed decisions about your company's future. Effectively managing your company's finances leads to successful investment choices, appropriate asset purchases, cost control, and accurate company valuation.
Investor-Friendly: The model offers valuation and performance analysis charts, enabling investors and banks to determine the true value of your company when considering providing financial support.
Financial Principles: The E-commerce Store Excel Financial Model is built on thorough research, ensuring the financial model adheres to logical financial and economic principles and assumptions.
Seamless Integration: The model's assumptions and calculations are properly integrated, meaning that changes made in the main sheet will automatically update all related sheets.
Visualization Tool: The Financial Model uses various graphs and charts to present quantitative results clearly, eliminating the need for users to focus extensively on the model's internal workings.