Online Pet Store Excel Financial Model
Originally published: 17/08/2022 15:32
Publication number: ELQ-61418-1
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Online Pet Store Excel Financial Model

Online Pet Store Model presents the business case of a brand new start-up Online Shop with an upfront investment in a website, SEO, logo, copywriting.

Description
The Pet Supply business can turn out to be profitable if you have a good understanding and proper planning of the business. Starting/ Expanding a business requires a lot of planning. Itโ€™s the right time to calculate your costs and pricing to estimate possible profit, start a structured and efficient business, and make it a booming start. You obviously also need to start considering finances and management. This Online Pet Store Excel Financial Model Template also helps you decide how to divide resources and gain insights into your business. Here we will give you a glimpse of our Financial model.
Introduction to our Financial Model Template
Online Pet Store Excel Financial Model Template presents the business case of a brand new start-up Online Shop with an upfront investment in a website, SEO, logo, copywriting. The model contains the three financial statements, including the cash flows, and calculates the relevant metrics (Sensitivity Analysis, Break-even Analysis, Diagnostic Tools, Project evaluation, and Charts). The financing options for the project include a standard long-term loan as well as an investment made by the investors and, of course, a marketing sheet (include automated inbound and outbound marketing costs sheet, which also contains how many customers will achieve as a result).
So a quick overview of the Financial Model, in the contents tab, you can see the structure of the model by clicking on any of the headlines to be redirected to the relevant worksheet.
Input tab
You can feed the financial information for the model, such as sales price, cost, expenses, etc. Inputs are always depicted with a Peach fill and grey letters, call up (that is, direct links from other cells) are filled in grey with black letters, while calculations are depicted with white fill and black characters.
In the sensitivity analysis tab, you can see a high-level report with the main business scenarios. The tab shows how the company's profit will look in case of any uncertainty. For example, if the cost or expenses increased by 10%.
Another useful tab is the break-even analysis, where you can see the items to sell every day and their currency value to break even.
Calculations: The revenues are calculated based on the product or services sold, promotion, pricing, promotions, and marketing campaign, and deducting the business variable and fixed costs the operating profit is resulting. Based on the assets financed and the gearing of the financing, the interest and depreciation calculation is done. With the help of working capital assumptions, we have measured the impact on business cycles. The P&L Monthly tab has aggregation with relevant statements: profit and loss, balance sheet, and cash flow every month.
Moving to the Project Valuation tab, a company valuation is performed by using the free cash flows with discount rates to the firm. Then a series of investment metrics are presented (IRR, NPV, ROE).
The Dashboard tab: Various graphs present the revenues, cash analysis, break-even analysis, sensitivity, assets vs. liabilities, start-up summary, etc.
Key Inputs of Online Pet Store Excel Financial Model Template
The growth rate Price and Expense.
Prices and segmentation of revenue.
Marketing Budget Sheet (which measures how many customers we get from marketing).
Revenue Assumptions
Average Payable and Receivable days your business is following.
Cost of Goods.
Fixed Asset and Capital Expenditure.
Tax Rate
Investment table
Loan table Ask
Key Features of Online Pet Store Excel Financial Model Template
Input Sheet
This financial model template contains inputs that, when changed, impact the calculations and, therefore, the changes are applied to all relevant sheets. This financial model always has built-in flexibility to display different outcomes or final calculations based on this sheetโ€™s changes. This helps you in Financial Projections.
Revenue Analysis
Revenue Analysis is dependent on digital marketing as digital marketing leads the business to the consumers. The increase in revenue depends on the increase in advertising budget. As the advertising budget is increase, the product can be seen by more and more users which increases the probability of converting people into consumers. Furthermore, the number of products sold also depends on the basket size. If the basket size increases, the number of units sold per customer also increases.
Depreciation Table
Depreciation table allows the business to record its depreciation expense for its fixed assets. Furthermore, this allows the business to know its discontinued assets as well so that when the assets are discontinued, the business may not charge depreciation depending on its policies. This will allow the business to have representation of its financial statements.
Start-up Summary
A start-up summary tab includes the total cost incurred at the start of business and capital expenditure, how much cash injected by the company so far, and the amount of investment required is calculated based on the number of months.
A start-up Summary helps you take a realistic view of your idea and double-check whether the business has enough funds to support operations.
Monthly & Yearly Income Statement
The Online Pet Store Financial Model provides the monthly and yearly income statement structure and a framework for creating a full corporate forecasting model tailored to your particular business.
An integrated financial model is powerful since it enables the Financial Model user to change any assumption in one part of the statement. This is to see how it impacts all other parts of the statements accurately and consistently.
The monthly Income Statement sheet of the Online Pet Store Excel Financial Model is perfect for those who require regular reporting and details. It has gross earnings, net earnings linked with a revenue analysis sheet to ensure accurate reporting. Additionally, Income Statement contains all revenue streamlines. Oak Business Consultants understands every business'sย goal. Therefore, we have developed a mechanism that helps business owners determine whether they are making profits or otherwise.
Furthermore, the Yearly Income Statement gives you complete insights into revenue and general & administrative expenses. The Yearly Income Statement also contains several graphs, assumptions, ratios, margins, net profit, earnings, cost of services, and profit after tax.
Balance Sheet
This balance sheet enables you to analyse your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore, this specific financial model gives you the perfect space to analyse your key financial balance accounts.
Cash Flow
The Cash Flow Statement is the vital part of the three statements that report the cash spent and generated during a specific period. The Cash Flow Statements act as a bridge between the income statement and balance sheet. It tells by how money has moved in and out of business.
Three main sections of the Cash flow Statement:
Operating Activities: We have included all cash in and out related to the operations of the business
Investing Activities: Any cash from the disposal of an asset and acquisition and investments has been included in this section that has a connection to the inputs and asset tab.
Financing Activities: We have separately made a loan-related tab where you can enter all loan-related information thee. The tab is linked to Financing Activities of Cash flow Statement.
The Cashflow Statement in our Model contains a dedicated sheet to monitor and analyse your company cash-ins and out. This cash flow statement is based on several key inputs: Payable and Receivable Days, yearly income, working capital, long-term debt, net cash, etc. This calculation then computes your net cash flow, beginning and end cash balances. This is a perfect template for your companyโ€™s cash flow management.
Break-Even Analysis
A break-even analysis can help you measure how different scenarios might play out financially. For example, if you increase the marketing budget or add another employee to the payroll, how many extra sales will be needed to recover that additional expense?
We have included a Break-even analysis in our Financial Model, which will help the user determine sales. The Break-Even Analysis refers to the point where your total sales contribution refers to fixed cost at zero profit and loss. This Technique is primarily based on marginal costing, which behaves differently at various levels of output activity. The break-even analysis will help you know the profits generated at the various sales levels at a glance.
Project Evaluation
Since the table calculates Return on Investment, Investorโ€™s Future Equity Share, and Cash Burn Rate Analysis, analysing the companyโ€™s performance becomes easy to capture potential investors.
A marketing budget sheet is in the template with all possible marketing channels. The Sheet tells you how many expected customers you will have with different channels. For example, spending $2000 on Facebook marketing will bring 1,000 active customers. You can enter conversion rates from the internet.
Diagnostic Sheet
This Diagnostic sheet is a new inclusion to our financial model. This automatically explains the condition of the business. For example, if your companyโ€™s profit is 30% of the total sales, the sheet will include favourable comments. The Diagnostic Sheet is beneficial to give the companyโ€™s insights in just one line.
Dashboard
Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides you a graphical management tool that enables you to track all your relevant financial KPIs, improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your business.
Benefits of Online Pet Store Excel Financial Model Template
Encapsulate Company Performance- The Online Pet Store Financial Model analysis simplifies a companyโ€™s financial statements. It allows the user to express critical profitability and financial position information in just a few numbers. For example, the companyโ€™s net profit marginย encapsulates the net effect of a companyโ€™s revenues and all expenses. It will enable the user to conclude a companyโ€™s profitability without going through lengthy accounts statements.
Bottom Line โ€“ A Online Pet Store financial model can be the key to your companyโ€™s better and more informed future. Succeeding to plan your Companyโ€™s finances well will mean overall success in making wise investment decisions, purchasing the right operating assets, controlling costs, and determining company valuation.
Accommodates Investors โ€“ This model provides valuation and performance analysis charts. It enables the investors and banks to clearly determine the companyโ€™s worth considering lending funds to your company.
Based on Financial Principles โ€“ We did in-depth research on a retail business model. So this financial model has logically correct financial and economic principles and assumptions.
Properly Integrated โ€“ The model assumptions and calculation have proper integration. So the change in the main sheet will automatically lead to the change in all related sheets easily.
Visualization Tool โ€“ This will help you visualize the Financial Projections. This Financial model also prepares a clear communication of the quantitative outcomes. As obtained by calculations via various graphs and charts.ย Therefore, the user does not need to pay much attention to the financial modelโ€™s inner workings.

This Best Practice includes
1 Excel File(12 Tabs)

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