Online Shopping Website Business Plan Example
Originally published: 05/07/2019 06:40
Publication number: ELQ-81946-1
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Online Shopping Website Business Plan Example

A complete business plan example for your e-commerce business startup.

So you've decided to dive deep into the ocean of eCommerce business and want to start your very own e-commerce empire. That’s great!

But before you become the next Jeff Bezos, it’s worth spending some time to think about a business plan. You must be inserting a big amount of resources that includes money, efforts, energy, and many other assets. You must make each and everything count and should get a good result out of it.

It is the best option that you make a business plan then start your eCommerce business but if you have failed to attempt this earlier, it is fine. Never too late to learn, you can make your eCommerce business plan from any point of your business.

Online Shopping Website Template Outline
This online shopping website business plan template includes the following sections:

Executive Summary
The company
The window of opportunity
Size of Target Market
Financial Performance and Business Feasibility
Ownership and the Top Management Team (TMT)
What we are asking (“the ask and the offer”)
Company description
Company history
Mission and objectives
Our Products
Solution Features
The window of opportunity
Marketing Plan
Present market situation
Market size and growth
Our projected market share
Target market
Contribution of each revenue stream to revenue
Underlying trends
Competitive analysis
SWOT analysis
Our strategic advantages
Competitive Advantages
Sustainable Competitive Advantages
Marketing strategy
Product design strategy
Pricing strategy
Promotion strategy
Distribution strategy
Operational plan
Company Structure and Ownership
The Top Management Team
Other Key Employees, Associates, and Relationships
Production and Operations
Production Plan
Logistics of raw materials supply and inventory
Logistics of Distribution and Finished Product Inventory
Future products and services
Future Geographic Markets
R&D Facilities and Personnel
Risk reduction strategies
Sales, Net income, Net Cash flow
Financial Plan
Profit and Loss Projection for the first year
Profit and Loss Projection - First Year to Fifth Year
Cash Flow Projections
Balance Sheet

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  • Brooks Hough(last updated: 15/07/2019 04:25)
    Not what was advertised
    This is not a PDF you can fill out. It is instead a static example of what you should have in your plan. This is not what I was told I was getting.


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