Marketing Plan Template
Originally published: 21/11/2017 16:53
Last version published: 02/02/2018 15:18
Publication number: ELQ-13774-2
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Marketing Plan Template

An easy guide to creating a simple document that contains details of your marketing-based plans

A marketing plan outlines the marketing strategies a company is going to use. They are generally time-focused (i.e. in 6 or 12 month periods) and describes in detail the aspects of marketing such as costs, aims and future actions.

Much like a business plan, a marketing plan is likely to change, just as a business can evolve over time. It needs to react to changes in consumer trends and react to failing or successful products.

This marketing plan contains clear examples and templates you can follow to create your own plan.

This Best Practice includes
1 Marketing Plan Template

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