How To Product Launch Like a Boss

Description
Guy Kawasaki tells us of his practical and tactical tips to launch a product like a boss, using his extensive experience involved in product introductions, famously with Apple's Macintosh in 1984.

'How To Product Launch Like a Boss' is an episode of Guy Kawasaki's 'Remarkable People Podcast', where he usually interviews a remarkable person, such as Steve Wosniak, Martha Stewart, Margaret Atwood to name a few. Guy Kawasaki's Podcast features interviews with thought leaders, legends and innovators, and tips on how to elevate yourself, with every episode making you a little more remarkable.

Every few episodes, Guy breaks his usual pattern and gives a mini key note to make us more remarkable as quickly as possible.

Guy discusses how product launching has changed in recent years and how a new approach is vital for survival. Nowadays, information no longer 'trickles down', it spreads fast, free and far. Experts and brands don't matter as much, as anyone can spread information about a product immediately. Merit is the new marketing as loyalty and experience are no longer permanent.

Guy shares some tips on how to thrive in these times:
1) Plant many seeds.
2) Ignore peoples' titles.
3) Do things that don't scale.
4) Deprioritize short-term profit maximization.
5) Don't be paranoid.
6) Let people test-drive.
7) No-bodies are the new Some-bodies.