8 Free Tools to Help You Maximise Google AdWords

Description
In this article, Marketing Donut have provided a guide to Google’s range of free tools that can help to make the most of AdWords campaigns. There are 8 tools that are outlined in the article, explaining how they can be used very simply to help with tracking the behaviour of consumers.

All of these tools can be used to paint a picture of the interactions which a business’ clientele may make with the website. Some of these tools are useful for tracking the directions that a business’ clients may go when they are leaving the site, as well as what is interacted with on the site. Other tools are useful for tracking the trends of the wider picture. This involves studying search volume patterns across different regions and categories.

Other tools can be used for organisation and planning. These can cover the scheduling of marketing and advertising, as well as estimates on search results. Other factors that generate traffic are also covered and explained.
All 8 tools can be used to help maximise the funds of a business when running marketing campaigns. They can increase efficiency and productivity, while also ensuring a greater focus towards the demographic that the business is aiming to attract.