The Customer Forces Canvas

Description
This tool will outline how to build the ideal solution for customers with a handy canvas!

You should refer to this canvas:

-During problem interviews to comprehend the market's current alternatives to your potential solution; that is to say, your competitors.

-Post new user-sign up so that you can reflect on how they were solving the problem before and how or why they decided to use your product instead.

-After having used your product a bit to identify problems you need to get rid of.

-After the user decides to stop using your product so that you can work out why they disregarded your product and their future moves.