The Customer Forces Canvas
Originally published: 25/10/2017 15:50
Publication number: ELQ-16151-1
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The Customer Forces Canvas

Before building the ideal solution for customers, you must identify and then understand the actual problem.

This tool will outline how to build the ideal solution for customers with a handy canvas!

You should refer to this canvas:

-During problem interviews to comprehend the market's current alternatives to your potential solution; that is to say, your competitors.

-Post new user-sign up so that you can reflect on how they were solving the problem before and how or why they decided to use your product instead.

-After having used your product a bit to identify problems you need to get rid of.

-After the user decides to stop using your product so that you can work out why they disregarded your product and their future moves.

This Best Practice includes
1 Customer Forces Canvas

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