Subscription Business – 10 Year Financial Model

Description
Nowadays, subscription models are used in nearly every industry. Subscription business models are beneficial for many organizations because they encourage customer success and improve buyer retention. A subscription business model is a recurring revenue model in which customers pay a weekly, monthly, or yearly fee in exchange for products or services. Customers can choose how long and how often they want to receive each offer, and most subscriptions provide the option to renew or cancel at any time. This type of revenue model allows companies to leverage their customer relationships to create a steady stream of income.
This Financial model presents a scenario of a startup or existing subscription business operating on an online platform. The model includes assumptions and calculations of Initial Investment Costs, Paid and Organic Users Acquisition, Subscription and Ancillary Revenue  Direct Costs, Payroll, Operating Expenses, Fixed Assets & Depreciation, Financing through Debt & Equity and Exit Valuation assumptions in case of a potential sale of the business.
The model follows Financial Modeling Best Practices principles and is fully customizable.
Detailed instructions for the functionality of the model are included in the Excel file.


Inputs:
• User Acquisition metrics (Paid & Organic, Churn Rates, etc)
• Subscription Revenue Assumptions (2 types of subscription packages, 3 types of payment plans, subscription fees, discount % per plan, etc)
• Ancillary Revenue Assumptions (the model provides inputs for 3 different ancillary revenue sources)
• Startup CapEx and Setup Expenses (apply only for startup businesses)
• Payroll per Department, OpEx & CapEx Assumptions
• Financing & Capital Structure – Uses & Sources of Cash analysis (Financing through Equity & Debt)
• Exit Year Scenario & Valuation Multiples


Outputs:
• Monthly Operating Budget & Budget summary per Year
• Budget vs. Actual Variance Analysis
• 10-Year Financial Forecast (3 Statement Model) & Direct Cash Flow Report
• Breakeven Analysis, KPIs and Financial Ratios (Revenue & Cost Metrics, ROE, ROIC, Profit Margins, etc.)
• Dynamic Dashboard including key business metrics & charts analyzing business performance.
• Business Valuation (incl. Enterprise & Equity Value, DCF, Terminal Value, Unlevered & Levered Cash Flow, Project Return Metrics & Sensitivity Analysis)
• Investors (PE) Distribution Waterfall Model
• Professional Executive Summary


Help & Support
Committed to high quality and customer satisfaction, all our templates follow best-practice financial modeling principles and are thoughtfully and carefully designed, keeping the user’s needs and comfort in mind.
No matter if you have no experience or are well versed in finance, accounting, and the use of Microsoft Excel, our professional financial models are the right tools to boost your business operations!
If you, however, experience any difficulty while using this template and you are not able to find the appropriate guidance in the provided instructions, please feel free to contact us for assistance.
If you need a template customized for your business requirements, please e-mail us and provide a brief explanation of your specific needs.