Originally published: 12/02/2018 15:04
Last version published: 02/03/2018 15:05
Publication number: ELQ-45706-2
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How to Build a Brand from Scratch

New York Times best-selling author Jay Baer outlines how best to build up a brand from scratch.

Jay Baer outlines the ways in which you can build up your own brand from scratch. Building a brand identity that is unique within its market can often be difficult, but in this short video Baer attempts to explain the methods you can use in order to create a unique, exciting new brand from scratch. He succinctly determines the means by which a business can differentiate itself from its competitors. Baer emphasises the importance of creating a brand that stands out within its market, giving a point by point guide detailing how to distinguish yourself from the competition. The video also offers an insight into how best to figure out exactly what your brand is and stands for, suggesting the best ways in which this can be achieved.

Short and succinct, this video offers a 2 point plan designed to help any aspiring entrepreneur achieve their brand goals. This plan will help achieve a unique, distinguished and individual brand identity, allowing business to establish a real foothold in their market.

3 minutes 51seconds

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