News, guides and inspiration from Eloquens.
We hear a lot about the whizz-kids starting up their disruptive technologies from their garage. There’s a good reason for this. Digital technologies seem to be changing almost every area of our lives and businesses, from the where and when and how we collaborate with our work colleagues to the way…
Do you often use Microsoft Powerpoint to build decks and individual slides for your clients or company stakeholders? You may not know but there are some great hacks you can use to make the process of building your presentations much faster. One fantastic time-saving trick is to adopt the use your…
Can you give me the trends of our sales in volume and value over the last 9 years?
SMART is a framework that allows you to ask specific questions of your strategy so that you can see how well it stands up as a concrete proposal. The concept first appeared in wrting in the November 1981 issue of Management Review by George T. Doran. The method is useful in all strategic planning…
Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media…
SIMAC is a pitching method that has proven very successful in commercial and business contexts. The method originates from Procter and Gamble’s “persuasive selling format”.
Whether you are already a consultant or are thinking of becoming one, it can be a lonely path to tread. It’s not just the long hours, but the project-based nature of the work. So it’s nice sometimes to realise that there’s a lot of people who enjoy the same challenges and rewards as you. If this…
Do you need to source data about Japan’s economy or political scene? It can be hard to know where to start when searching for data so we’ve come up with three suggestions for places to start. Japan is the world’s third largest economy. Because of its importance to the global economy there is a…
We’ve just come across this great video in which we are given some great hints and tips about how to hit that presentation opener out of the park! At Eloquens we’re connoisseurs of good presentations, and are always on the look out for great advice to help improve presentations. Jason Teteak, the…
Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.
Pinterest developed out of a site called Tote which allowed you to ‘pin’ your favourite retail items onto lists and share them with your friends. Noticing that the pinning was more popular than the buying they decided to refocus on the pinning part of their business and became Pinterest.
News aggregators can be a great way of saving you time while simultaneously broadening your reach and scope. Aggregators pull together content from your favourite outlets. Rather than trying to think of all your favourite news sources off the top of your head every morning your market watch tool…
