Ideas, examples and stories to spark your next project.
Spurred on by the advent of the internet, the ‘personal brand’ is increasingly being considered as an essential differentiator in the professional world. “People buy from people” is a well-known and, perhaps, overused saying. Whether or not it carries any real weight, it is rooted in some truth.…
✍️ John FinlayContent Manager at Eloquens.com
The following article discusses how ideas developing in different industries slowly spread within communities, using knowledge pathways to make up new innovations. The key element of the article, Walker’s wagon wheel, provides a visual representation on how ideas from different individuals or…
At Eloquens we’re interested in any and all corporate strategy issues. One of the most exciting (and stressful) times for a corporate strategist is during a corporate takeover. Many, many uncertainties are introduced to the equation. In order to maximise value for your stakeholders it’s going to…
Here at Eloquens we love the smell of a freshly cracked open new book. Especially when that book promises to leave us smarter, hungrier and more emboldened for success. And now it’s that time of year again when we at Eloquens put together a short list of the books we are most excited to get our…
Every once in a while we collate various digital sources into one easy-to-digest article on an important topic. We will have articles and content from Quora discussions, Ted talks, Slideshare decks, and Pinterest boards. These are all great pieces of content that have inspired us personally. Today…
We like to keep a periodic eye on the developments in the area of brand turnarounds. In many ways brand turnarounds can be viewed as being a bit like a visit to the operating theater of marketing: it’s a chance to get an inside look at what makes good branding and what makes weak branding. You can…
When the long-awaited Musk was published recently, The New York Times marked the arrival by claiming that –with Steve Jobs no longer with us — Elon Musk is the only Silicon Valley leader to ‘carry a similar air of dark mystique’. This is a big claim, but after thoroughly enjoying this book, we can…
It’s been a little while since we did one of our mashup posts, so we thought we’d share some of our favorite digital marketing content from around the web. If you’re in the mood for video content then we’ve got a great TED talk for you. If you feel like checking out some great infographics then…
Normally when we do a post about our favorite bloggers we focus on one blog and why you should consider adding it to your reading list. This week we’re doing something a little different. Today we will be mentioning several blogs, and our focus will be on a single topic instead: Big Data.Big Data…
In the 1990s, I remember there was one particular fashion brand above all others that my friends coveted. Even owning one item from this brand was enough to give you a certain cachet. This brand was Tommy Hilfiger. Tommy Hilfiger has been through some tough times since then, but has recently had…
Here’s a book which didn’t make our list of books to watch out for in 2015 that we published in January. Having had chance to have a look at this one now, this book is up there with the best of them. Here’s why.Your Strategy Needs A Strategy is a wonderful starting place for those of you whose…
