Practical how-to articles for buyers and sellers of digital products.
There’s a reason why McKinsey & Co is a household name. The number of classic strategy tools, methods and frameworks that originate from this stable is simply astonishing. This week we will be looking at yet another classic McKinsey framework, the Consumer Decision Journey.
The further you get up a company hierarchy the less, in general, that you are paid to worry about the nuts and bolts of execution. Quite the inverse. The higher you rise up a company organization, the more you are required to consider the more abstract elements of company strategy. It’s a bit like…
With Big Data now an established part of the way successful businesses think about the world, it’s important to look at the best ways of sourcing data and data vendors. Today we’re going to do just that, and offer a few of the best practices for this important job.
This is the third part of our series on how to present at the top level of your business. Before we’ve looked at the strongest ways to use data in your presentation and how to use your own body language effectively. This week we’ll be focusing on how to structure your presentation for maximum…
When you are presenting to the C-suite, you want to make your time as powerful as possible. What this means is that you need to maximize the ‘insight density’ of your time, while remaining clear-sighted, cogent and compelling. One way to improve all these areas is through the way you handle and…
In an era where disruptive innovation seems to be have taken hold of the business world as well as the public consciousness, it may be high time to review one of the classic McKinsey frameworks for thinking about innovation within a mature business.
This is not another article telling you not to leave your hands in your pockets or to stand with an ‘open’ stance. There is an awful lot of ink spilled on relatively obvious points about how to conduct yourself in a formal presentation scenario, and they have their place. Instead, this is the…
There are many reasons why it can be very useful to drill down into the details of what society is thinking. You might want to extrapolate broader cultural trends in order to formulate your business strategy. You might want to dig down into market segmentation. You might want to get a clearer…
We’ve all had Powerpoint presentations that we knew needed something extra, a little touch of magic. The trouble is that very often it’s difficult to know exactly what is lacking or what needs adding. We’ve put our thinking caps on have have come up with seven ways to make your Powerpoints sparkle.
A few weeks ago the MECE framework was mentioned very briefly in the really interesting discussion we had with Matt McDonald. We didn’t have time to cover it in much detail back then so we thought it might be valuable to give the MECE framework a post of its own. In this post we’ll discuss what…
It can be time consuming and stressful pulling together a PPT presentation. Here are some great ways we’ve found to help us work faster and produce a better looking deck.
Firms don’t exist in isolation. It’s jungle out there and it’s every firm for themselves. This makes the strategists job more complicated. It’s not enough simply for the analyst to look at their own core competencies and attempt to maximize them. No, the corporate strategists job is also to…
