Last version published: 08/11/2016 10:09
Publication number: ELQ-87761-3
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Virtual Items Lifetime Value Model
What is your LTV? Can you actually re-invest the LTV cash based on your retention rate, ARPU, and registration funnel?
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A few questions this model is going to answer for you:
1/ What are the key factors that generate a freemium's business model profitability?
2/ How can you acquire customers as a freemium business?
3/ LTV (Lifetime Value), what drives it?
4/ How do all these variables work together, influence each other?
If you want answers to these questions, well the model and supporting article is for you! :)
Andrew Chen, www.andrewchen.co
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