Originally published: 05/02/2018 14:26
Last version published: 02/03/2018 15:16
Publication number: ELQ-53682-4
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How to Create Target Customer Personas to Help Your Marketing

In this video, Cate gives actionable tips on how you can create target personas to aid marketing efforts.

Understanding who your ideal customer is, where he or she is, and what he or she is motivated by is key to a successful marketing strategy. If you don't understand who you're selling to, it will be pretty difficult for you to sell anything. Therefore, creating target customer profiles or personas can be a great way to get started with your marketing strategy development. Customer personas are quite common in the development of marketing strategies, and they're basically character sketches to help you understand your ideal customer and his or her needs and motivations. In order to create one, begin with some solid market research so that you'll be basing your persona on facts rather than just making things up. If you're not sure how to begin conducting market research, check out this video: http://www.catecosta.com/conduct-market-research-free/

Otherwise, watch this video to find out more about creating target customer personas to aid your marketing efforts!

Length: 3 minutes 35 seconds

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