Entrepreneurship Expert who has taught thousands of business owners worldwide. Follow
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Cate Costa
Entrepreneurship Expert who has taught thousands of business owners worldwide.
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BioCate Costa is the founder of Venture Catalyst Consulting and helps business owners create successful and sustainable businesses. She designs, analyses and helps to implement the structural systems required to achieve business goals and to ensure organisational stability.
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Human Resources
Startups
Business Plans
Startup Business Plans
Branding & Brand Management
Productivity
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Startup Pitch Decks
BCG Growth-Share Matrix
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What to Do with the Dogs in Your BCG Matrix
Cate Costa explains what you should do with your underperforming products, i.e. the 'dogs' in the BCG Matrix.924Discussadd_shopping_cartfreeEvaluating Product Lines Using the BCG Matrix
This video will show you how to evaluate product lines using the BCG Matrix.275DiscussfreeHow to Measure Your Social Media Efforts' Effectiveness
Teaching you how to track if your time spent marketing on social media is being spent wisely!143DiscussfreeHow to Get Customers to Rave About Your Business and Do Your Marketing for You
Cate Costa reveals how you can get customers to do marketing for you, by getting them to rave about your business.101DiscussfreeHow to Prevent Your Small Business Website from Being Hacked
This video will give you tips on how you can prevent cyber attacks from taking down your website.38DiscussfreeUsing the Brand Identity Prism to Improve Your Marketing
An overview of how the Brand Identity Prism can improve your marketing for your small business or startup.127Discussadd_shopping_cartfreeHow to Create a Solid Marketing Plan
Cate Costa talks about the marketing section of your business plan and what needs to be included.125DiscussfreeHow to Craft a Great Elevator Pitch
If you are an entrepreneur who gives lots of pitches, here's how to do it well.65DiscussfreeHow to Create an Inexpensive but Effective Employee Training Program
Cate gives her top tips on creating a training programme that will keep employees motivated with little to no budget.127DiscussfreeWhat Not To Do When Courting Investors
Tips on what NOT to do when approaching to potential investors to avoid being blacklisted.72Discussadd_shopping_cartfreeHow to Create Target Customer Personas to Help Your Marketing
In this video, Cate gives actionable tips on how you can create target personas to aid marketing efforts.114Discussfree5 Minute Finance Lesson: Balance Sheet
A brief overview of the balance sheet to give you a better understanding of your business' financial state.111DiscussfreeAnalyzing Your Startup or Small Business with SWOT Analysis
This video will show you how to use SWOT Analysis in your business strategy development.113Discussfree5 Minute Finance Lesson: Income Statement
A 5-minute overview on the income statement to help entrepreneurs understand their business finances.66DiscussfreeHow to Create a Strategic Plan for Your Startup or Small Business
This video outlines the elements of a strong strategic plan and how to create one for your business.107DiscussfreeThe Basics of Writing a Business Plan
A video on the basic components that go into a business plan for a startup or small business.76Discussadd_shopping_cartfreeHow to Beat Your Bigger Competitors in Attracting and Retaining Top Talent
Cate Costa discusses how you can beat your big competitors by attracting and retaining the best talent in the industry.34DiscussfreeHow to Manage Interns Working for Your Small Business or Startup
Watch the latest from New Venture Mentor: "How to Manage Interns Working for Your Small Business or Startup"48DiscussfreeHow to Make the Most of a Meeting with a Mentor or Consultant
Watch the latest video from New Venture Mentor on increasing the benefits of your mentor and consultancy meetings.47Discussadd_shopping_cartfreeThe Easiest Way for Entrepreneurs to Instantly Increase Their Productivity
Watch this video to gain valuable insight into increasing your productivity at work.59DiscussfreeHow to Create an Employee Handbook That's Actually Useful for Your Business
Watch the latest from New Venture Mentor in how to create an effective and friendly Employee Handbook for your business.106Discussadd_shopping_cartfree