Van Westendorp Price Sensitivity Meter Excel Template
  • Van Westendorp Price Sensitivity Meter Excel Template
  • Van Westendorp Price Sensitivity Meter Excel Template
Originally published: 17/04/2018 10:17
Last version published: 22/03/2019 13:48
Publication number: ELQ-65064-2
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Van Westendorp Price Sensitivity Meter Excel Template

A tool designed to determine consumer price preferences.

Description
Generally, people are asked to define prices for a product at four different levels: too cheap, cheap, expensive, too expensive. The questions usually asked are:

---> Too expensive: "At what price would you consider the product to be so expensive that you would not buy it?"
---> Too cheap: "At what price would you consider the product to be so inexpensive that you would doubt its quality?"
---> Expensive: "At what price would you consider the product to start to be expensive enough that you could start to reconsider buying it?"
---> Cheap: "At what price would you consider the product to be good value for money?"

This Van Westendorp Price Sensitivity Meter Excel Template model can define price boundaries, but cannot estimate the purchase likelihood or demand. It is available to download instantly and is ready to use. As it is a template, it is fully editable allowing the user to modify for their specific needs.

If you have any problems or questions regarding this tool, don't hesitate to start a discussion below. Alternatively, you can reach out directly through private message via my Eloquens author account.

If you have enjoyed utilising this tool, please show your appreciation by leaving a 5* rating and review!

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1 Van Westendorp Price Sensitivity Meter Excel Template

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Discussion feed for Van Westendorp Price Sensitivity Meter Excel Template

The user community and author are here to help. Go ahead!

  • Alberto Scappini
    Hello James, you don't have to change the formulas in columns G to J, the process all columns A-D, independently of the number of rows you have. Having said that, what you might change is column F (price) since you may have a completely different price range. You can just change it and formulas will work. Let me know if it works for you.
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    • James Glancy
      How do I change the formulas when I have a different number of rows?
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      3.8 / 5 (24 votes)

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