Van Westendorp Price Sensitivity Meter Excel Template
  • Van Westendorp Price Sensitivity Meter Excel Template
  • Van Westendorp Price Sensitivity Meter Excel Template
Originally published: 17/04/2018 10:17
Publication number: ELQ-65064-1
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Van Westendorp Price Sensitivity Meter Excel Template

A tool designed to determine consumer price preferences.

demand estimationprice sensitivityprice sensitivity meterpricingpricing methodspricing techniquesrevenue estimation

Description
Generally, people are asked to define prices for a product at four different levels: too cheap, cheap, expensive, too expensive. The questions usually asked are:

---> Too expensive: "At what price would you consider the product to be so expensive that you would not buy it?"
---> Too cheap: "At what price would you consider the product to be so inexpensive that you would doubt its quality?"
---> Expensive: "At what price would you consider the product to start to be expensive enough that you could start to reconsider buying it?"
---> Cheap: "At what price would you consider the product to be good value for money?"

This model can define price boundaries, but cannot estimate the purchase likelihood or demand.

This business tool includes
1 Van Westendorp Price Sensitivity Meter Excel Template

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