Last version published: 29/09/2018 09:07
Publication number: ELQ-41103-5
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BCG Growth Share Matrix Template
A ready-to-use template for the BCG Growth Share Matrix also known as the Boston Consulting Group's Product Portfolio.
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- Map your business units or product lines on a single page to qualify your positioning and spot opportunities to boost your business growth and strengthen your cash position.
- Give a structured overview of your portfolio of activities and the relative positions of your chosen activites within it.
- Have a tool to take a decision on where to push your ressources/budget to increase your bottom line results
• Present your portfolio of activities at a glance
• Display a structured understanding of your businesses key components
• Provide intelligence on the main components and their relative positions within your business mapping
• Use a clear visual set-up to convince your audience
• Existing reliable market studies giving your market share for each business unit, product line (Markess, Xerfi, Reuters, MarketResearch, HBR…)
• Business press
• Competitors’ publications: press releases, annual reports, corporate websites contents...
• Your own market watch tools
• Your own dashboard internal tools and KPIs
• You want to highlight business opportunities in a multiple markets and decide were to disinvest
• You want to illustrate your business positions in a single structure
• You want a tool to help you conduct an evaluatory study
• Market studies
• Due Diligence
• Strategic plans
• Marketing plans
• You want to present your busines units or product line key features or descriptions (or the ones of your competitors).
• You have no business status to evaluate - no mergers, investments, new ventures probability / feasibility to analyze
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