Startup Growth Model
Originally published: 11/08/2016 16:56
Last version published: 08/11/2016 10:09
Publication number: ELQ-80171-3
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Startup Growth Model

A basic growth model to compute your number of users depending on activation rates and your app download stats

Model Inputs:

Organic Traffic Growth:
- App store downloads / day
- % who activate

- Viral factor week 0
- Viral factor week 1
- Viral factor week 5

- Retention week 0
- Retention week 0 -> 1
- Retention week 0 -> 5

Model Outputs:
- Users per week & growth

This Best Practice includes
1 Excel Model

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Discussion feed for Startup Growth Model

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  • Alfred Toussaint
    Yes! How do I get it???
    1arrow_drop_uparrow_drop_downReply reply
    • Tim Demoures
      Hi Alfred!

      Simply log into your account and click on the button "download for free". The model will then be added to your cart and then to your library where you can download it in one click.

      Hope this helps!
      arrow_drop_uparrow_drop_downReply reply
    • Okhela Mbadamana
      If my app is still a concept and I am in communication with an investor who wants to see an estimation of a financial plan, am I able to use this?
      1arrow_drop_uparrow_drop_downReply reply
      • Tim Demoures
        Of course! Any investor who can get a glimpse of how your growth model is "in theory" supposed to work, will be interested. It can show & demonstrate your capacity (as a founder) for business modeling & strategy.
        arrow_drop_uparrow_drop_downReply reply

      4.5 / 5 (41 votes)

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