Using the Brand Identity Prism to Improve Your Marketing
Originally published: 05/02/2018 14:05
Last version published: 05/02/2018 17:42
Publication number: ELQ-76357-3
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Using the Brand Identity Prism to Improve Your Marketing

An overview of how the Brand Identity Prism can improve your marketing for your small business or startup.

Description
Cate Costa discusses a company called Brand Amplitude and gives a quick overview of the company and their resources.

Brand Amplitude has a great tool for helping business owners figure out how they want to brand their businesses. They make it so much more accessible than the original version that they based their tool on. This tool is called the Brand Identity Prism and you can find the link to Brand Amplitude's SlideShare that explains the whole thing below:

https://www.slideshare.net/CarolPhillips/defining-brand-identity

This video will give you a quick insight on how Brand Amplitude's Brand Identity Prism can help you with marketing your startup or small business.

Video length: 3:02

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