Activity Strategic Positioning Matrix
Originally published: 30/12/2016 10:36
Last version published: 08/11/2022 14:34
Publication number: ELQ-43118-21
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Activity Strategic Positioning Matrix

Give a quick overview πŸ‘€ of the strategic positioning of your corporate activities in a slide for investment decisions.


Use a visual matrix πŸ‘β€πŸ—¨ in a slide representation to present and compare your activities in your business. βœ” Identify your key activities, group them into "Elephants" 🐘, "Locomotives" πŸš‚, "Phoenix" πŸ”₯ or "Start-Up"🌟, and then get to the conclusions leading you to a tool to steer 🎑 your future investment decisions. πŸ’°

Objectives: βœ…

Show in one slideπŸ’», that you have a varied set of activities in your business,πŸ’Ό at different development stages and that you are tracking them on their key performance indicatorsπŸ”‘πŸ“ˆ, so that you can decide where to invest your time βŒ›, energy πŸ”₯ and funds πŸ’².

Use in: ⏬

β€’ Strategic plans πŸ“’
β€’ Business Reviews πŸ’Ό
β€’ Corporate presentations πŸ‘©β€πŸ«
β€’ Target Screening presentations (if you are looking to acquire specific activities) 🎯
β€’ Due Diligence βš–

Main sources: β†˜
β€’ Company documents, Financial Documents, Market Studies πŸ“„
β€’ Your own knowledge πŸ’‘ of the businesses and their market πŸ›’
β€’ Interviews 🎀 with Activity Leader

Conditions in which you can use the tool: πŸ”§πŸ”¨
β€’ You want to give a visual πŸ‘β€πŸ—¨ and quick overview of the activities you have in your business πŸ’Ό
β€’ You want to have a quick overview of where you need to make activity acquisitions or developments to fuel your growth β›½πŸ“ˆ
β€’ You want to highlight 10 to 20 key activities πŸ”‘ for a number of companies you are analysing and that are relevant to their future growth and identity πŸ†”
β€’ You want to show at which development phase each of your activities are at πŸ‘©β€πŸ’»
β€’ You want a clear and inspiring 🎨 layout with no superfluous information β„Ή

❗ Conditions in which you should not use the tool: ❕
β€’ You have more than 20 activities to present in your portfolio β¬…
β€’ You want to give greater detail πŸ” for every single activity in your portfolio β¬…
β€’ You want to give numerical and financial overview πŸ“Š of each of the activities in your portfolio β¬…

- TimothΓ©e Demoures


⭐️ Bundle of 12 Strategic Planning Frameworks (including this one):

This Best Practice includes
1 PowerPoint Slide, 1 Online Step-by-Step Methodology

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