Originally published: 05/02/2018 14:05
Last version published: 02/03/2018 15:16
Publication number: ELQ-48846-4
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How to Create a Solid Marketing Plan

Cate Costa talks about the marketing section of your business plan and what needs to be included.

One of the most important pieces of your business plan is the marketing plan. How will you know that customers know what you have to offer and want to buy it? The first step to creating a marketing plan is to do some market research. You need to know who your ideal customer is, and everything there is to know about what he or she needs, wants, does, spends, feels, acts like, and where and when you can reach them. You'll also need to know what your competitors are doing in the space so that you can effectively position yourself against them. Next, you need to know your value proposition. You need to know who your customer is and what your competitors are offering them. So what value do you provide that they can't get anywhere else? This is the key to your marketing so don't half-ass your value proposition.

Watch this video to hear what Cate has to say about the marketing section of your business plan and how you can make it the best it can be.

Length: 3 minutes 34 seconds

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