Last version published: 02/03/2018 15:49
Publication number: ELQ-69018-2
View all versions & Certificate
Customer Acquisition Costs (CAC) Explained
In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.
Add to bookmarks
Did Ben Murray's tool help you? You can make a small financial contribution to support the author.
People using this tool also downloaded
Ultimate SaaS Model PackageThe Ultimate SaaS Pack includes 23 SaaS templates and one infographic. One downoad, 23 SaaS templates.89 remove_red_eye$5.00by Ben Murray
SaaS Excel Financial Plan TemplateA SaaS financial plan that allows you to create your own financial forecast. Suitable for startups and SMB's.1,198 remove_red_eye
SaaS Five Year Financial Projection Excel TemplateSave valuable time and use this pre-made Excel Five-Year Financial Projection template for your SaaS business.1,164 remove_red_eye
SaaS Metrics Excel Cheat SheetThis SaaS Metics Cheat Sheet contains all the formulas you need when building your first SaaS metrics dashboard or model820 remove_red_eye
Customer Lifetime Value Excel TemplateThis Excel template helps you to calculate the revenue you receive from a customer over their lifetime.763 remove_red_eye
SaaS Revenue Forecast Excel TemplateThis simple, easy to use excel tool will allow you to calculate accurate revenue forecasts for your SaaS business724 remove_red_eye
SaaS Revenue Waterfall Excel Chart TemplateA SaaS Excel Model to help you forecast revenue waterfall in simple, automated charts.729 remove_red_eye
Income Property Valuation Model Excel TemplateAn Income Property Valuation Model template in excel along with step-by-step instructions.524 remove_red_eye
Sales Pipeline Conversion Excel Model TemplateSales Pipeline Conversion Model to support assumptions behind long-term forecasts & aid sales team with forecasts.607 remove_red_eye
Personnel Forecast Excel Model TemplateHow to create detailed headcount forecasts using excel929 remove_red_eye
Investor Teaser TemplateEasily modified investment teaser template for your SaaS business.904 remove_red_eye
Maximum Company Size in SaaSCalculate the potential maximum size of your SaaS business based on churn, ARR/MRR, and customer acquisition rate.368 remove_red_eye
Any questions on Customer Acquisition Costs (CAC) Explained?
The user community and author are here to help. Go ahead!