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  • Customer Acquisition Costs (CAC) Explained
Originally published: 16/02/2018 09:40
Last version published: 02/03/2018 15:49
Publication number: ELQ-69018-2
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Customer Acquisition Costs (CAC) Explained

In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.

Ben Murrayby Ben Murray
CFO passionate about financial visibility, SaaS Metrics, and SaaS economics.Follow 393
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financestartupssaassoftware as a servicecaccustomer acquisition costs
Description
In this short video, I explain the Customer Acquisition Cost (CAC) formula, how to calculate, and the nuances you need to consider for an accurate CAC calculation.

Video Outline
-The formula – how to calculate
-The required inputs
-Marketing Expense
-Sales Expense
-New Customers
-Allocation of Sales and Marketing Expense
-CAC Formula Considerations

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