• Customer Acquisition Costs (CAC) Explained
Originally published: 16/02/2018 09:40
Last version published: 02/03/2018 15:49
Publication number: ELQ-69018-2
View all versions & Certificate
certified

Customer Acquisition Costs (CAC) Explained

In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.

caccustomer acquisition costsfinancesaassoftware as a servicestartups

Description
In this short video, I explain the Customer Acquisition Cost (CAC) formula, how to calculate, and the nuances you need to consider for an accurate CAC calculation.

Video Outline
-The formula – how to calculate
-The required inputs
-Marketing Expense
-Sales Expense
-New Customers
-Allocation of Sales and Marketing Expense
-CAC Formula Considerations

This business tool includes
1 Video

Add to bookmarks

Did Ben Murray's tool help you? You can make a small financial contribution to support the author.

helpSupport

Reviews

  • jayblue(last updated: 19/11/2018 08:40)

keyboard_arrow_leftkeyboard_arrow_right

More tools from Ben Murray

See all
keyboard_arrow_leftkeyboard_arrow_right

Any questions on Customer Acquisition Costs (CAC) Explained?

The user community and author are here to help. Go ahead!

please wait...