Originally published: 16/02/2018 09:40
Last version published: 02/03/2018 15:49
Publication number: ELQ-69018-2
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Customer Acquisition Costs (CAC) Explained

In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.

In this short video, I explain the Customer Acquisition Cost (CAC) formula, how to calculate, and the nuances you need to consider for an accurate CAC calculation.

Video Outline
-The formula – how to calculate
-The required inputs
-Marketing Expense
-Sales Expense
-New Customers
-Allocation of Sales and Marketing Expense
-CAC Formula Considerations

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