Ben MurrayCFO passionate about financial visibility, SaaS Metrics, and SaaS economics. Follow 314
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Ben Murray
CFO passionate about financial visibility, SaaS Metrics, and SaaS economics.
Follow 314
BioHi, my name is Ben, and I'm the author of the popular SaaS blog, TheSaaSCFO.com. Through my blog, I share my passion for numbers, SaaS/subscription metrics, and forecasting. I’m currently a CFO of a subscription-based software company in the Midwest, USA.I have worked within small, private technology firms up to global multi-billion dollar organizations. Please take a moment to download my model here and my free models at my blog
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Software-as-a-Service (SaaS)
Startup Financial Models
Sales -
Finance
Cash Flow
Cash Burn Rates
KPI Dashboards
Lifetime Value (LTV)
Waterfall Charts
Raising Capital
Financial Projections Models
Accounting
Pricing
Corporate Finance
Debt Schedule
Capital Budgeting
Cohort Analysis
Coronavirus (COVID-19)
Crisis Management
Valuation Models
Startup Pitch Decks
Real Estate Finance
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Human Resources
Ultimate SaaS Model Package
The Ultimate SaaS Pack includes 23 SaaS templates and one infographic. One downoad, 23 SaaS templates.2,299Discussadd_shopping_cart$10.00SaaS Cohort Analysis Template
Conduct a Cohort Analysis with this SaaS Cohort Analysis Template657Discussadd_shopping_cartfreeUpsell Efficiency Excel Template
This Excel Model calculates the Upsell Efficiency of your business626Discussadd_shopping_cartfreeHow to Properly Record Deferred Revenue in SaaS
This is a template helping your SaaS business to record Deferred Revenue.455Discussadd_shopping_cartfreeSample Chart of Accounts in SaaS
An excel file showing a sample chart of accounts for a SaaS business.1,465Discussadd_shopping_cartfreeSaaS Revenue Waterfall Excel Chart Template
A SaaS Excel Model to help you forecast revenue waterfall in simple, automated charts.7,240Discussadd_shopping_cartfreeSaaS Excel Financial Plan Template
A SaaS financial plan that allows you to create your own financial forecast. Suitable for startups and SMB's.1,914Discussadd_shopping_cartfreeHow to Price Discounts in Multi-year SaaS Contracts
This is a ready-to-use Multi-year Pricing Discount Excel template for your SaaS business accounts.769Discussadd_shopping_cartfreeSaaS Metrics Excel Cheat Sheet
This SaaS Metics Cheat Sheet contains all the formulas you need when building your first SaaS metrics dashboard or model2,606Discussadd_shopping_cartfreePersonnel Forecast Excel Model Template
How to create detailed headcount forecasts using excel6,3082add_shopping_cartfreeIncome Property Valuation Model Excel Template
An Income Property Valuation Model template in excel along with step-by-step instructions.1,704Discussadd_shopping_cartfreeSaaS Five Year Financial Projection Excel Template
Save valuable time and use this pre-made Excel Five-Year Financial Projection template for your SaaS business.2,656Discussadd_shopping_cartfreeSaaS Revenue Forecast Excel Template
This simple, easy to use excel tool will allow you to calculate accurate revenue forecasts for your SaaS business8,0192add_shopping_cartfreeCustomer Lifetime Value Excel Template
This Excel template helps you to calculate the revenue you receive from a customer over their lifetime.2,615Discussadd_shopping_cartfreeCAC Payback Period vs. LTV/CAC
Comparing two SaaS metrics: CAC Payback Period vs LTV/CAC using spreadsheet models in excel.5271add_shopping_cartfreeSaaS Churn Excel Model Template
This is a ready-to-use Churn template to help record the churn and retention rates for your SaaS business.1,255Discussadd_shopping_cartfreeSales Efficiency Metrics: How to Calculate the SaaS Magic Number
This model will show you how to calculate the SaaS Magic Number to measure sales efficiency.1,513Discussadd_shopping_cartfreeSales Team Headcount Forecast Excel Template
This Excel spreadsheet template will help you forecast your sales team headcount while scaling bookings.3,949Discussadd_shopping_cartfreeMaximum Company Size in SaaS
Calculate the potential maximum size of your SaaS business based on churn, ARR/MRR, and customer acquisition rate.461Discussadd_shopping_cartfreeNon-Wage Operating Expenses Model Excel Template
Quick and easy way to forecast your non-wage operating expenses without having to hard code numbers each month.339Discussadd_shopping_cartfreeSaaS Startup Financial Model
A Startup Financial Model for SaaS Founders with minimal Excel experience required!310Discussadd_shopping_cartfreeSales Efficiency Metric for SaaS Excel Template
A forgotten sales efficiency metric Excel Template for SaaS businesses, along with instructions on how to use it.697Discussadd_shopping_cartfreeHow to Create the Excel Waterfall Chart
This tool provides a Waterfall Chart Template in Excel with fully adjustable values so that you can input your own.397Discussadd_shopping_cartfreeCustomer Acquisition Costs (CAC) Explained
In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.265DiscussfreeCapital Expenditure Forecast Excel Model Template
Simple Excel Model Template to calculate and forecast the capital expenditure of your SaaS business.6,572Discussadd_shopping_cartfreeInvestor Teaser Template
Easily modified investment teaser template for your SaaS business.16,566Discussadd_shopping_cartfreeSales Pipeline Conversion Excel Model Template
Sales Pipeline Conversion Model to support assumptions behind long-term forecasts & aid sales team with forecasts.3,409Discussadd_shopping_cartfreeCash Runway Model
This Cash Runway Model is an instantly downloadable, ready-to-use tool helping you to forecast your start-up expenses.657Discussadd_shopping_cartfreeAverage Cost of Service Excel Model Template
Economies of Scale and Average Cost of Service (ACS) model to increase understanding of organizational cost structure.2,1472add_shopping_cartfreeSaaS Pitch Deck Template
The SaaS Pitch Deck template is here!177Discussadd_shopping_cart$44.00What is the SaaS Magic Number?
Video explaining how to calculate the SaaS Magic Number, alongside how you go about interpreting the result.128DiscussfreeThe SaaS Quick Ratio
This is a useful, ready-to-use SaaS Quick Ratio tool to help determine the direction of your business's bookings growth.117Discussadd_shopping_cartfreeFounder's Guide to Venture Debt
A guide on what venture debt is and how you can use it73Discussadd_shopping_cartfreeHow to Calculate Customer Lifetime Value - Video Lesson
A short video lesson on how to calculate customer lifetime value.255DiscussfreeFocus on Preserving Cash
Learn how to preserve cash and extend your cash runway in response to corona/covid19.292Discussadd_shopping_cartfree
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