CFO passionate about financial visibility, SaaS Metrics, and SaaS economics.
BioHi, my name is Ben, and I'm the author of the popular SaaS blog, TheSaaSCFO.com. Through my blog, I share my passion for numbers, SaaS/subscription metrics, and forecasting. I’m currently a CFO of a subscription-based software company in the Midwest, USA.I have worked within small, private technology firms up to global multi-billion dollar organizations. Please take a moment to download my model here and my free models at my blog
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Ben Murray's Channel: methods and tools
SaaS Excel Financial Plan Template
A SaaS financial plan that allows you to create your own financial forecast. Suitable for startups and SMB's.320 remove_red_eyeDiscussfreeMaximum Company Size in SaaS
Calculate the potential maximum size of your SaaS business based on churn, ARR/MRR, and customer acquisition rate.206 remove_red_eyeDiscussfreeSaaS Metrics Excel Cheat Sheet
This SaaS Metics Cheat Sheet contains all the formulas you need when building your first SaaS metrics dashboard or model121 remove_red_eyeDiscussfreeCustomer Lifetime Value Excel Template
This Excel template helps you to calculate the revenue you receive from a customer over their lifetime.87 remove_red_eyeDiscussfreeSaaS Revenue Forecast Excel Template
This simple, easy to use excel tool will allow you to calculate accurate revenue forecasts for your SaaS business83 remove_red_eyeDiscussfreeSales Pipeline Conversion Excel Model Template
Sales Pipeline Conversion Model to support assumptions behind long-term forecasts & aid sales team with forecasts.28 remove_red_eyeDiscussfreeSaaS Revenue Waterfall Excel Chart Template
A SaaS Excel Model to help you forecast revenue waterfall in simple, automated charts.50 remove_red_eyeDiscussfreeSaaS Five Year Financial Projection Excel Template
Save valuable time and use this pre-made Excel Five-Year Financial Projection template for your SaaS business.31 remove_red_eyeDiscussfreeIncome Property Valuation Model Excel Template
An Income Property Valuation Model template in excel along with step-by-step instructions.31 remove_red_eyeDiscussfreeSales Team Headcount Forecast Excel Template
This Excel spreadsheet template will help you forecast your sales team headcount while scaling bookings.62 remove_red_eyeDiscussfreeSales Efficiency Metric for SaaS Excel Template
A forgotten sales efficiency metric Excel Template for SaaS businesses, along with instructions on how to use it.23 remove_red_eyeDiscussfreeHow to Create the Excel Waterfall Chart
This tool provides a Waterfall Chart Template in Excel with fully adjustable values so that you can input your own.New!DiscussfreePersonnel Forecast Excel Model Template
How to create detailed headcount forecasts using excel52 remove_red_eyeDiscussfreeSample Chart of Accounts in SaaS
An excel file showing a sample chart of accounts for a SaaS business.New!DiscussfreeCapital Expenditure Forecast Excel Model Template
Simple Excel Model Template to calculate and forecast the capital expenditure of your SaaS business.19 remove_red_eyeDiscussfreeNon-Wage Operating Expenses Model Excel Template
Quick and easy way to forecast your non-wage operating expenses without having to hard code numbers each month.New!DiscussfreeAverage Cost of Service Excel Model Template
Economies of Scale and Average Cost of Service (ACS) model to increase understanding of organizational cost structure.New!DiscussfreeSales Efficiency Metrics: How to Calculate the SaaS Magic Number
This model will show you how to calculate the SaaS Magic Number to measure sales efficiency.31 remove_red_eyeDiscussfreeCAC Payback Period vs. LTV/CAC
Comparing two SaaS metrics: CAC Payback Period vs LTV/CAC using spreadsheet models in excel.10 remove_red_eyeDiscussfreeCustomer Acquisition Costs (CAC) Explained
In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.New!DiscussfreeWhat is the SaaS Magic Number?
Video explaining how to calculate the SaaS Magic Number, alongside how you go about interpreting the result.New!Discussfree
