CFO passionate about financial visibility, SaaS Metrics, and SaaS economics.
BioHi, my name is Ben, and I'm the author of the popular SaaS blog, TheSaaSCFO.com. Through my blog, I share my passion for numbers, SaaS/subscription metrics, and forecasting. I’m currently a CFO of a subscription-based software company in the Midwest, USA.I have worked within small, private technology firms up to global multi-billion dollar organizations. Please take a moment to download my model here and my free models at my blog
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Ben Murray's Channel: methods and tools
Customer Lifetime Value Excel Template
This Excel template helps you to calculate the revenue you receive from a customer over their lifetime.447 remove_red_eyeDiscussfreeIncome Property Valuation Model Excel Template
An Income Property Valuation Model template in excel along with step-by-step instructions.292 remove_red_eyeDiscussfreeSample Chart of Accounts in SaaS
An excel file showing a sample chart of accounts for a SaaS business.180 remove_red_eyeDiscussfreeMaximum Company Size in SaaS
Calculate the potential maximum size of your SaaS business based on churn, ARR/MRR, and customer acquisition rate.318 remove_red_eyeDiscussfreeSales Pipeline Conversion Excel Model Template
Sales Pipeline Conversion Model to support assumptions behind long-term forecasts & aid sales team with forecasts.295 remove_red_eyeDiscussfreePersonnel Forecast Excel Model Template
How to create detailed headcount forecasts using excel385 remove_red_eyeDiscussfreeSales Efficiency Metrics: How to Calculate the SaaS Magic Number
This model will show you how to calculate the SaaS Magic Number to measure sales efficiency.240 remove_red_eyeDiscussfreeSaaS Five Year Financial Projection Excel Template
Save valuable time and use this pre-made Excel Five-Year Financial Projection template for your SaaS business.653 remove_red_eyeDiscussfreeSaaS Excel Financial Plan Template
A SaaS financial plan that allows you to create your own financial forecast. Suitable for startups and SMB's.923 remove_red_eyeDiscussfreeSaaS Revenue Waterfall Excel Chart Template
A SaaS Excel Model to help you forecast revenue waterfall in simple, automated charts.367 remove_red_eyeDiscussfreeSaaS Metrics Excel Cheat Sheet
This SaaS Metics Cheat Sheet contains all the formulas you need when building your first SaaS metrics dashboard or model518 remove_red_eyeDiscussfreeSales Efficiency Metric for SaaS Excel Template
A forgotten sales efficiency metric Excel Template for SaaS businesses, along with instructions on how to use it.157 remove_red_eyeDiscussfreeSaaS Revenue Forecast Excel Template
This simple, easy to use excel tool will allow you to calculate accurate revenue forecasts for your SaaS business387 remove_red_eyeDiscussfreeSales Team Headcount Forecast Excel Template
This Excel spreadsheet template will help you forecast your sales team headcount while scaling bookings.265 remove_red_eyeDiscussfreeAverage Cost of Service Excel Model Template
Economies of Scale and Average Cost of Service (ACS) model to increase understanding of organizational cost structure.60 remove_red_eyeDiscussfreeUltimate SaaS Model Package
The Ultimate SaaS Pack includes 23 SaaS templates and one infographic. One downoad, 23 SaaS templates.41 remove_red_eyeDiscuss$5.00Investor Teaser Template
Easily modified investment teaser template for your SaaS business.121 remove_red_eyeDiscussfreeCapital Expenditure Forecast Excel Model Template
Simple Excel Model Template to calculate and forecast the capital expenditure of your SaaS business.204 remove_red_eyeDiscussfreeCAC Payback Period vs. LTV/CAC
Comparing two SaaS metrics: CAC Payback Period vs LTV/CAC using spreadsheet models in excel.79 remove_red_eyeDiscussfreeHow to Create the Excel Waterfall Chart
This tool provides a Waterfall Chart Template in Excel with fully adjustable values so that you can input your own.29 remove_red_eyeDiscussfreeNon-Wage Operating Expenses Model Excel Template
Quick and easy way to forecast your non-wage operating expenses without having to hard code numbers each month.26 remove_red_eyeDiscussfreeCustomer Acquisition Costs (CAC) Explained
In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.25 remove_red_eyeDiscussfreeWhat is the SaaS Magic Number?
Video explaining how to calculate the SaaS Magic Number, alongside how you go about interpreting the result.28 remove_red_eyeDiscussfree
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