Ben MurrayCFO passionate about financial visibility, SaaS Metrics, and SaaS economics. Follow 276
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Ben Murray
CFO passionate about financial visibility, SaaS Metrics, and SaaS economics.
Follow 276
BioHi, my name is Ben, and I'm the author of the popular SaaS blog, TheSaaSCFO.com. Through my blog, I share my passion for numbers, SaaS/subscription metrics, and forecasting. I’m currently a CFO of a subscription-based software company in the Midwest, USA.I have worked within small, private technology firms up to global multi-billion dollar organizations. Please take a moment to download my model here and my free models at my blog
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Software-as-a-Service (SaaS)
Startup Financial Models
Sales -
Finance
Cash Burn Rates
KPI Dashboards
Lifetime Value (LTV)
Waterfall Charts
Raising Capital
Cash Flow
Financial Projections Models
Accounting
Pricing
Corporate Finance
Debt Schedule
Capital Budgeting
Cohort Analysis
Coronavirus (COVID-19)
Crisis Management
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Ultimate SaaS Model Package
The Ultimate SaaS Pack includes 23 SaaS templates and one infographic. One downoad, 23 SaaS templates.1,663Discussadd_shopping_cart$10.00How to Price Discounts in Multi-year SaaS Contracts
This is a ready-to-use Multi-year Pricing Discount Excel template for your SaaS business accounts.552Discussadd_shopping_cartfreeSaaS Cohort Analysis Template
Conduct a Cohort Analysis with this SaaS Cohort Analysis Template401Discussadd_shopping_cartfreeUpsell Efficiency Excel Template
This Excel Model calculates the Upsell Efficiency of your business471Discussadd_shopping_cartfreeHow to Properly Record Deferred Revenue in SaaS
This is a template helping your SaaS business to record Deferred Revenue.372Discussadd_shopping_cartfreeSaaS Metrics Excel Cheat Sheet
This SaaS Metics Cheat Sheet contains all the formulas you need when building your first SaaS metrics dashboard or model2,296Discussadd_shopping_cartfreeSample Chart of Accounts in SaaS
An excel file showing a sample chart of accounts for a SaaS business.1,198Discussadd_shopping_cartfreeSaaS Revenue Waterfall Excel Chart Template
A SaaS Excel Model to help you forecast revenue waterfall in simple, automated charts.5,737Discussadd_shopping_cartfreeSaaS Excel Financial Plan Template
A SaaS financial plan that allows you to create your own financial forecast. Suitable for startups and SMB's.1,784Discussadd_shopping_cartfreeSaaS Revenue Forecast Excel Template
This simple, easy to use excel tool will allow you to calculate accurate revenue forecasts for your SaaS business5,8852add_shopping_cartfreePersonnel Forecast Excel Model Template
How to create detailed headcount forecasts using excel5,2782add_shopping_cartfreeSaaS Five Year Financial Projection Excel Template
Save valuable time and use this pre-made Excel Five-Year Financial Projection template for your SaaS business.2,473Discussadd_shopping_cartfreeSaaS Startup Financial Model
A Startup Financial Model for SaaS Founders with minimal Excel experience required!214Discussadd_shopping_cartfreeIncome Property Valuation Model Excel Template
An Income Property Valuation Model template in excel along with step-by-step instructions.1,376Discussadd_shopping_cartfreeCAC Payback Period vs. LTV/CAC
Comparing two SaaS metrics: CAC Payback Period vs LTV/CAC using spreadsheet models in excel.4541add_shopping_cartfreeCustomer Lifetime Value Excel Template
This Excel template helps you to calculate the revenue you receive from a customer over their lifetime.2,234Discussadd_shopping_cartfreeAverage Cost of Service Excel Model Template
Economies of Scale and Average Cost of Service (ACS) model to increase understanding of organizational cost structure.1,4752add_shopping_cartfreeSales Efficiency Metrics: How to Calculate the SaaS Magic Number
This model will show you how to calculate the SaaS Magic Number to measure sales efficiency.1,382Discussadd_shopping_cartfreeMaximum Company Size in SaaS
Calculate the potential maximum size of your SaaS business based on churn, ARR/MRR, and customer acquisition rate.413Discussadd_shopping_cartfreeSales Team Headcount Forecast Excel Template
This Excel spreadsheet template will help you forecast your sales team headcount while scaling bookings.3,012Discussadd_shopping_cartfreeSales Efficiency Metric for SaaS Excel Template
A forgotten sales efficiency metric Excel Template for SaaS businesses, along with instructions on how to use it.616Discussadd_shopping_cartfreeNon-Wage Operating Expenses Model Excel Template
Quick and easy way to forecast your non-wage operating expenses without having to hard code numbers each month.290Discussadd_shopping_cartfreeCustomer Acquisition Costs (CAC) Explained
In this short video, learn how to calculate and apply the Customer Acquisition Cost (CAC) formula.225DiscussfreeSaaS Churn Excel Model Template
This is a ready-to-use Churn template to help record the churn and retention rates for your SaaS business.809Discussadd_shopping_cartfreeCapital Expenditure Forecast Excel Model Template
Simple Excel Model Template to calculate and forecast the capital expenditure of your SaaS business.5,318Discussadd_shopping_cartfreeInvestor Teaser Template
Easily modified investment teaser template for your SaaS business.13,148Discussadd_shopping_cartfreeHow to Create the Excel Waterfall Chart
This tool provides a Waterfall Chart Template in Excel with fully adjustable values so that you can input your own.345Discussadd_shopping_cartfreeSales Pipeline Conversion Excel Model Template
Sales Pipeline Conversion Model to support assumptions behind long-term forecasts & aid sales team with forecasts.2,699Discussadd_shopping_cartfreeCash Runway Model
This Cash Runway Model is an instantly downloadable, ready-to-use tool helping you to forecast your start-up expenses.476Discussadd_shopping_cartfreeWhat is the SaaS Magic Number?
Video explaining how to calculate the SaaS Magic Number, alongside how you go about interpreting the result.100DiscussfreeThe SaaS Quick Ratio
This is a useful, ready-to-use SaaS Quick Ratio tool to help determine the direction of your business's bookings growth.92Discussadd_shopping_cartfreeFounder's Guide to Venture Debt
A guide on what venture debt is and how you can use it53Discussadd_shopping_cartfreeHow to Calculate Customer Lifetime Value - Video Lesson
A short video lesson on how to calculate customer lifetime value.205DiscussfreeFocus on Preserving Cash
Learn how to preserve cash and extend your cash runway in response to corona/covid19.241Discussadd_shopping_cartfree
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