Maximum Company Size in SaaS
Originally published: 01/05/2017 07:02
Publication number: ELQ-20790-1
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Maximum Company Size in SaaS

Calculate the potential maximum size of your SaaS business based on churn, ARR/MRR, and customer acquisition rate.

Description
SaaS companies are math-driven and with just a few inputs, a SaaS founder, CEO, or CFO can calculate the potential maximum revenue and customer size for his or her company.

You want to grow to $100M or $1B? Hold on a second. Have you considered your customer churn and customer acquisition rate and compared that to your long-term forecast as a reality check?

- Ben Murray

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Further information

Calculate the potential maximum size of your SaaS business based on churn, ARR/MRR, and customer acquisition rate.

If you know your churn and current MRR, you can project your maximum company size in less than a minute.


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