Last version published: 03/04/2017 10:30
Publication number: ELQ-56384-5
View all versions & Certificate
Compared features of competition
Show a clear comparison of your competitors' key features
by Sophie GuignierDeputy Director #MBADMB EFAP | Strategy consulting & marketing @AdVentures Startup Studio (incl. Wimi)Follow
Further information
Give a clear overview of your competitors' features. Using this visual format you will make the relative completeness of your competitors' features stand out. You will also be able benchmark your own value proposition against the key market actors. This process will illuminate your strategic and marketing decision-making process and bring your audience along with the results of your analyses.
• Convey the results of your market analysis in a visual representation
• Summarize complex analyses in just one page
• Create a self-explanatory benchmarking tool
• Make the singularities of your competitors' offers stand out
• Aid marketing decision-making with a powerfully intuitive format
Insert in:
• Market studies
• Benchmarks
• Strategic plans
• Marketing plans
Main sources:
• Competitors’ publications: websites contents, product information...
• External product reviews
• Existing reliable market studies or benchmarks
• Your own market watch tools and tests of your competitors' offers
• You want to compare several market participants product features
• You want to communicate the findings of your competitor evaluations
• You want to rate competitors and features against each other
• You want to show your results in rapidly comprehensible format
• You want to give the main results of your analyses without going into great detail
• You wish to rate the features of just one competitor
• You wish to give precise details or values about the features
• You want to compare more than six competitors
