Competitor Key Figures
Originally published: 15/04/2016 08:11
Last version published: 03/04/2017 10:30
Publication number: ELQ-26312-14
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Competitor Key Figures

An overview of your competitor's main figures evolution through several graphs.

This slide is entirely made of graphs that are used to summarize all your competitors' key numerical data. Its layout contains very few words. This slide is a great tool to reconcile otherwise disconnected figures on a single page and create a high-value performance profile of a company.

This Best Practice includes
1 Power Point Slide, 1 Online Method, 1 Excel Support

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Further information

- Give an overview of one of your competitors' main figures evolution.
- Use graphs to summarize all your competitor's key numerical data on a single page. The purpose of the slide is to create a single-page visual memo of a sole competitor's historical performance over the years. Condense several types of financial data that are often difficult to reconcile onto a single readable page.

Insert in:
• Market studies
• Benchmarks
• Strategic plans
• Due diligence

Main sources:
• Competitors’ publications: press releases, annual reports, corporate websites contents...
• Business press
• Existing reliable market studies (Markess, Xerfi, Reuters, MarketResearch, HBR…)
• Your own market watch tools

• You wish to provide all of your competitor's key figures on a single page
• You wish to give a dynamic visual of your competitor's business evolution
• You wish to focus only on the most pertinent financial figures

• You want to provide an in-depth look at your competitor's strategy (see other WMI competitor zoom slides)
• You wish to present information other than financial data
• You want to address the performance of several competitors simultaneously
• You do not have access to accurate figures for your competitor

4.5 / 5 (2 votes)

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