Originally published: 05/02/2018 14:05
Last version published: 02/03/2018 15:15
Publication number: ELQ-64325-4

How to Craft a Great Elevator Pitch

If you are an entrepreneur who gives lots of pitches, here's how to do it well.

by Cate Costa
Entrepreneurship Expert who has taught thousands of business owners worldwide.

investors pitch entrepreneur funding pitching clients elevator pitch

Description
An elevator pitch is short introductory speech that you give to a potential client or investor when you meet them. It's called an elevator pitch because you are supposed to keep it under 30 seconds (essentially the time you would share in an elevator with someone).

Having a solid pitch is incredibly important for entrepreneurs as you may never know who you may run into or meet at an event. Entrepreneurs need to always be ready to show off their business.

Cate firstly discusses what makes a great elevator pitch, then outlines how you can construct an awesome one for your business.

Video length: 6:30

This Best Practice includes
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