What to Do with the Dogs in Your BCG Matrix

Description
The BCG growth-share matrix, also known as the Boston matrix, is a tool that graphically represents a company's products to show which products perform well, and which need more investment. The matrix categorises the products into four main categories: dogs, cash cows, question marks and stars. When a product has low market share and is in a low growth market, the product is considered as a dog.

This video talks about what you should do with 'dog' products. Typically, these type of products should be dumped to free up resources for other potential high-earning products. However, there are exceptions to this rule. The product may simply be at its starting stage and need more marketing and investment to push it up to be a higher performing product.

If you are unsure on what to do with your 'dog' products, then this video is a must-watch.

Video Length: 3:28