Market Analysis - Crisis Scenarios Template
Originally published: 27/03/2020 20:56
Last version published: 02/12/2021 08:53
Publication number: ELQ-37781-10
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Market Analysis - Crisis Scenarios Template

A PowerPoint Slide for any economist or business analyst to forecast the effects of a Crisis on a defined key variable.

In March 2020, McKinsey & Company published a matrix outlining 9 different potential outcomes on GDP over time for the COVID-19 sanitary crisis, based on 3 levels of effect for two defining factors:

1/ Knock-on effects & economic policy responses (Effectiveness of government policy)
2/ Virus spread and public-health response (Effectiveness of the public health response)

The matrix was highly appreciated for its clarity, presentation and interpretation capabilities in a context were business and political leaders were looking for a compass to steer their decisions.

You can find a copy of McKinsey & Company's original matrix in the cover images of this Best Practice.


The success and appraisal of this matrix on social media (in particular on LinkedIn), led me to re-create their matrix in PowerPoint so that it could be re-used efficiently for any kind of crisis and defined key variable to measure. I also added another matrix to represent & visualize the probabilities for each scenario (low, average, high).

This top tier Management Consulting/ Strategy Consulting Firm level PowerPoint Template is fully editable and can be adapted by any economist, strategy consultant or business analyst to their own context.

It has two slides:
1/ The Editable PowerPoint Template to adapt.
2/ A concrete and exact reproduction of McKinsey & Company's initial March 2020 Matrix for COVID-19.

Should you have any questions on using this top tier Management/Strategy Consulting Template slide, you're welcome to reach out to me via Private Message.

Good luck!
- Tim

⭐️ Bundle of 8 Market Analysis Strategy Consulting Frameworks (including this one):

⭐️ Bundle of 9 McKinsey & Company Models & Frameworks (including this one):

This Best Practice includes
1 PowerPoint Template Slide + 1 Example + 1 online step-by-step methodology

Acquire business license for $9.00

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