Customer Reference Checklist for Early Stage Investors
Originally published: 01/12/2017 15:23
Publication number: ELQ-37179-1
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Customer Reference Checklist for Early Stage Investors

A checklist to help investors assess the market and verify consumer demands before they invest in startups.

Verifying customer demand and assessing the target market is part of the due diligence process. A great way of doing this is by reaching out to your existing customers of your business' product. When making calls to customers, focus on the initial questions that try to determine their buying priorities.

There are various questions in this questionnaire that will aid you in distinguishing what the company sells. You will be able to find out more about the size of the market, too. This questionnaire aims to be a quick reference guide to help investors understand if there is a need for the product/services in the market. It also ensures that interactions with customers will be informative and useful. Feel free to edit and add more questions to better suit the target market!

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