INSEAD
The Business School for the World

INSEAD

The Business School for the World

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As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from three different continents to change lives and to transform organisations.

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https://www.insead.edu/

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Published Alumni, Students & Professors

1 Best Practice
Prof. Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity @ INSEAD
844 // -1
5 Best Practices
Geoff Ralston
Founder @ Imagine K12 & Partner at Y Combinator
944 // -1
1 Best Practice
Hans Ensing
Managing Director Syleus and Partners. Risk management expert, author, consultant.
3420 // -1
7 Best Practices
Karl Schopf
Diverse experience across investment banking, private equity, venture capital and startups.
35651 // -1

Credited Best Practices

Predicting and Managing Consumers’ Package Size Impressions
Predict how changes in packaging size and shape influence size impressions
estimationmarketingpackagingsize impressionvisual biases
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by Prof. Pierre Chandon

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INSEAD

Published Alumni, Students & Professors

Prof. Pierre Chandon

Geoff Ralston

Hans Ensing

Karl Schopf

Credited Best Practices

Predicting and Managing Consumers’ Package Size Impressions

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