INSEAD
The Business School for the World

INSEAD

The Business School for the World

Follow

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from three different continents to change lives and to transform organisations.

Website

https://www.insead.edu/

Social

Published Alumni, Students & Professors

Prof. Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity @ INSEAD
0 // -1
Geoff Ralston
Founder @ Imagine K12 & Partner at Y Combinator
0 // -1
Hans Ensing
Managing Director Syleus and Partners. Risk management expert, author, consultant.
0 // -1
Karl Schopf
Current INSEAD MBA / Prior PE Associate (Mid-Market LBO Fund) and IB Analyst (M&A Group at a Big 5 Canadian Bank)
0 // -1

Credited Best Practices

Predicting and Managing Consumers’ Package Size Impressions
Predict how changes in packaging size and shape influence size impressions
estimationmarketingpackagingsize impressionvisual biases
401Discuss
free
by Prof. Pierre Chandon

Publish your own Best Practice

INSEAD

Published Alumni, Students & Professors

Prof. Pierre Chandon

Geoff Ralston

Hans Ensing

Karl Schopf

Credited Best Practices

Predicting and Managing Consumers’ Package Size Impressions

%product_add_cart_title%

Login

Create an account

Are you using this Best Practice for...

Message