INSEAD
The Business School for the World

INSEAD

The Business School for the World

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As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from three different continents to change lives and to transform organisations.

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https://www.insead.edu/

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Published Alumni, Students & Professors

Prof. Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity @ INSEAD
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Geoff Ralston
Founder @ Imagine K12 & Partner at Y Combinator
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Hans Ensing
Managing Director Syleus and Partners. Risk management expert, author, consultant.
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Karl Schopf
Current INSEAD MBA / Prior PE Associate (Mid-Market LBO Fund) and IB Analyst (M&A Group at a Big 5 Canadian Bank)
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Credited Best Practices

Predicting and Managing Consumers’ Package Size Impressions
Predict how changes in packaging size and shape influence size impressions
estimationmarketingpackagingsize impressionvisual biases
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by Prof. Pierre Chandon

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INSEAD

Published Alumni, Students & Professors

Prof. Pierre Chandon

Geoff Ralston

Hans Ensing

Karl Schopf

Credited Best Practices

Predicting and Managing Consumers’ Package Size Impressions

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