Pierre Chandon is a Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France and the Director of the INSEAD Sorbonne Behavioural Lab. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina.His primary research interests focus on the effects of marketing (e.g., packaging design, health claims, brand claims) and emotions (e.g., vicarious defeats, attitude ambivalence) on food perception and choice.