Prof. Pierre ChandonThe L'Oréal Chaired Professor of Marketing - Innovation and Creativity @ INSEAD Follow
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Prof. Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity @ INSEAD
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BioPierre Chandon is a Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France and the Director of the INSEAD Sorbonne Behavioural Lab. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina.His primary research interests focus on the effects of marketing (e.g., packaging design, health claims, brand claims) and emotions (e.g., vicarious defeats, attitude ambivalence) on food perception and choice.
Education
ESSEC Business School 100 years of excellence and innovation.
Harvard Business School Educating leaders who make a difference in the world.
HEC Paris Tomorrow is our Business - HEC Paris Business School
INSEAD The Business School for the World
Kellogg School of Management Kellogg School of Management at Northwestern University
London Business School London Business School's vision is to have a profound impact on the way the world does business.
The Wharton School Advancing ideas & leaders for 135 years
Université Paris Dauphine #makeourfuturehappen
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