News, guides and inspiration from Eloquens.
We like to keep a periodic eye on the developments in the area of brand turnarounds. In many ways brand turnarounds can be viewed as being a bit like a visit to the operating theater of marketing: it’s a chance to get an inside look at what makes good branding and what makes weak branding. You can…
With Big Data now an established part of the way successful businesses think about the world, it’s important to look at the best ways of sourcing data and data vendors. Today we’re going to do just that, and offer a few of the best practices for this important job.
The Eloquens Team is proud to announce the creation of the world’s first marketplace for professional how-to tools under the Startup Studio adVentures umbrella.
We came across this HBR article recently and have been giving it some thought ever since. It intrigued us because it highlighted how you can be an excellent technical performer without also possessing the gifts required to be a good leader. Here, we’ll recap the main thrust of their argument as…
When the long-awaited Musk was published recently, The New York Times marked the arrival by claiming that –with Steve Jobs no longer with us — Elon Musk is the only Silicon Valley leader to ‘carry a similar air of dark mystique’. This is a big claim, but after thoroughly enjoying this book, we can…
This is the third part of our series on how to present at the top level of your business. Before we’ve looked at the strongest ways to use data in your presentation and how to use your own body language effectively. This week we’ll be focusing on how to structure your presentation for maximum…
A few weeks ago we were discussing on this blog, the benefits of the Three Horizons approach to strategic planning. One of the key aspects of this approach is to harmonize your future with your present, and to create optionality regarding small bets with high pay-offs. This week we’re going to be…
It’s been a little while since we did one of our mashup posts, so we thought we’d share some of our favorite digital marketing content from around the web. If you’re in the mood for video content then we’ve got a great TED talk for you. If you feel like checking out some great infographics then…
When you are presenting to the C-suite, you want to make your time as powerful as possible. What this means is that you need to maximize the ‘insight density’ of your time, while remaining clear-sighted, cogent and compelling. One way to improve all these areas is through the way you handle and…
In an era where disruptive innovation seems to be have taken hold of the business world as well as the public consciousness, it may be high time to review one of the classic McKinsey frameworks for thinking about innovation within a mature business.
Normally when we do a post about our favorite bloggers we focus on one blog and why you should consider adding it to your reading list. This week we’re doing something a little different. Today we will be mentioning several blogs, and our focus will be on a single topic instead: Big Data.Big Data…
Over the past few years, the technology boom has dampened our fear of failure somewhat. For many entrepreneurs and inventors, failure is simply the inevitable price of eventual success. It’s about paying your dues. But with that said, failure still hurts and can really knock us back. Whether…
