News, guides and inspiration from Eloquens.
This is not another article telling you not to leave your hands in your pockets or to stand with an ‘open’ stance. There is an awful lot of ink spilled on relatively obvious points about how to conduct yourself in a formal presentation scenario, and they have their place. Instead, this is the…
In the 1990s, I remember there was one particular fashion brand above all others that my friends coveted. Even owning one item from this brand was enough to give you a certain cachet. This brand was Tommy Hilfiger. Tommy Hilfiger has been through some tough times since then, but has recently had…
Here’s a book which didn’t make our list of books to watch out for in 2015 that we published in January. Having had chance to have a look at this one now, this book is up there with the best of them. Here’s why.Your Strategy Needs A Strategy is a wonderful starting place for those of you whose…
Execution is a critical part of strategy. Without execution, strategy is all talk, just hot air. Unfortunately, turning strategy into execution is often the hard part. However, there are several strategy tools to help you connect the dots between your plans, objectives and resources. One great…
A recent survey from McKinsey & Co shows that while many companies are trying to grow outside their core business very few are making substantial gains. What is going wrong, and what are the best practices to extract maximum value from non-core growth?
Guy Kawasaki is a big name, and with good reason. He’s a marketing guru, ‘evangelist’ and startup founder whose resume since the 1980s includes both Apple and Google. He has in the past co-founded his own VC shop as well as founding and selling several of his own startups. He shares the wisdom of…
There are many reasons why it can be very useful to drill down into the details of what society is thinking. You might want to extrapolate broader cultural trends in order to formulate your business strategy. You might want to dig down into market segmentation. You might want to get a clearer…
We’ve all had Powerpoint presentations that we knew needed something extra, a little touch of magic. The trouble is that very often it’s difficult to know exactly what is lacking or what needs adding. We’ve put our thinking caps on have have come up with seven ways to make your Powerpoints sparkle.
All businesses require marketing and branding. You might not consider marketing your top priority. You might consider it to be an add-on you think about once the product or service is finalized. But the way people perceive and respond to your product is absolutely critical to your continued…
If you’ve ever wondered what was the secret of ground-breaking innovation then this book may contain some startling answers for you. British tech pioneer, Kevin Ashton, lets you in on the secret of Eureka! moments in his fascinating new book, How to Fly a Horse: The Secret History of Creation…
A few weeks ago the MECE framework was mentioned very briefly in the really interesting discussion we had with Matt McDonald. We didn’t have time to cover it in much detail back then so we thought it might be valuable to give the MECE framework a post of its own. In this post we’ll discuss what…
Matt McDonald: I think it is massively important and often undervalued. The firm I work at now is really engaged in public debate and how you shape a policy discussion. Coming from a McKinsey background, I actually think that consultants are some of the best communicators around. Because if you…
