Ideas, examples and stories to spark your next project.
Sometimes, a business finds that it needs more than a rebranding, it needs a complete change of emphasis, a whole new strategy. Knowing you need to make a change is one thing, actually implementing it with success is another. Here we can learn valuable lessons from the examples provided by two…
This humbling interview with Jon Huntsman Sr, founder of the Huntsman Chemical Corporation, the largest manufacturer of polystyrene in the United States and philanthropist is a fascinating insight into the personal and leadership qualities that make a real entrepreneur.
There’s been a considerable debate recently about the way company’s and their employees should interact with social media. This debate is made more complicated by the fact that it is really two inter-related arguments. One debate is about the affect of social media on employee productivity. The…
There are so many article and pieces out there in print and online that claim to provide a blueprint for success, whether personal or professional. However, what do you do when you get knocked down and you’re suddenly wondering whether you’re going to find success or perhaps whether you’re even on…
Procrastination is something that almost all of us indulge in from time to time. It’s so easy to plan a 5 minute break from an important assignment only to find yourself watching cat videos for half an hour. The worst thing about procrastination is that it’s a habit that feeds on itself, that can…
Your productivity is very important for yourself and the wider business irrespective of the kind of firm or industry you work in. However, if you run or work in a smaller business then your productivity is the lifeblood of that organization.
Old Spice used to be something we might buy for our Grandads as a stocking filler at Christmas. But since the tongue-in-cheek advert starring ex-NFL player Isaiah Mustafa their sales of Old Spice body wash rose 11%. The campaign has become a textbook case of the successful use of social media…
Whether you are already a consultant or are thinking of becoming one, it can be a lonely path to tread. It’s not just the long hours, but the project-based nature of the work. So it’s nice sometimes to realise that there’s a lot of people who enjoy the same challenges and rewards as you. If this…
Rohit Bhargava is a marketing expert. He’s the CEO of Influential Marketing Group, professor of Global Marketing at Georgetown Universit and the author of four best-selling marketing books including the awardwinning Likeonomics. Luckily for us, he also has a fascinating blog.
Pinterest developed out of a site called Tote which allowed you to ‘pin’ your favourite retail items onto lists and share them with your friends. Noticing that the pinning was more popular than the buying they decided to refocus on the pinning part of their business and became Pinterest.
We said we’d keep you posted about developments in the Disruption debate that’s blown up in the last few days.
Ken Favaro may not be the most prolific of bloggers, but he’s surefire proof of the old adage that quantity is better than quality.
