Ideas, examples and stories to spark your next project.
‘Disrupt, disrupt’. This word has become more than an useful insight for managers. It has become more than a strategy for innovation. It is a mantra. And it is a mantra that has permeated the soft walls of our thinking on all matters social and commercial.
For many people the Burberry brand will first have permeated their conscience as a social signifier for a particular milieu of English society. A Burberry cap was likely to be accessorized with a pitbull dog, tracksuit and the possibility of sudden, extreme violence. So bad did this association…
There are very few business blogs which can claim to be as widely read as Consulting Success. Created by the ‘Zipursky Cousins’ — Michael and Sam — this blog has been one of the most popular consulting-focussed blogs, and with good reason. Here’s why we think it’s really worth a read.
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”
Hilton is one of the most well-known brands out there. It’s advertisements have an instantly recognisable tang and have been inspiring our holiday destination choices for decades.
Summation, the 15+ year old blog from Auren Hoffman, and is one of the first blogs many managers look to for inspiration.
Youtility is the New York Times and Amazon best-selling book by Jay Baer, famous digital marketer, consultant and marketing keynote speaker.
The Signal and the Noise is part of a wider genre of ‘Uncertainty Literature’ which has emerged in this Post-2009 world. Academics and writers are coming out of the woodwork with books explaining why our previously unshakeable assumptions might not just be wrong, but dangerous.
