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Competitor Analysis templates
What is Competitor Analysis?
The phrase ‘competitor analysis’ is quite self-explanatory; it is analyzing your competitors. This is to get an insight into what your competitors are doing so that you may internally evaluate based on comparison.
What is competitor analysis used for?
Competitor analysis is used to answer a range of questions:
- -Who are my competitors?
- -What are they selling?
- -What is their market share?
- -What are their strategies- past and present?
- -What are their strengths and their weaknesses?
- -What potential opportunities do they provide?
- -What threats do they pose?
- -What do they use for advertising purposes?
From these answers should stem a comprehensive plan focusing on what your company should do to gain or maintain competitive advantage.
Helping you pay attention to what is happening outside your organisation
As important as it is to keep focused on what is going on inside your company, competitor analysis is designed to help you improve. If you don’t look externally, you will fall behind internally by not keeping up to date with the market’s players and their activities.
Companies should organize their schedules in a way that will ensure company time is being balanced appropriately between analyzing competitors and incorporating what they’ve learned, along with ensuring that their priorities are in order.
What are the methods, models, frameworks and tools used to do a Competitor Analysis?
There a quite a lot of methods, models, frameworks and tools that can be used to carry out a competitor analysis for your company. Strategy Consulting firms, Strategy Professors and Academics as well as industry professionals have build many of them over the years. You can find some of them here in the Eloquens Catalog below. Feel free to have a look! You will perhaps find the ideal competitor analysis template or examples which will help you build your own tools.
If you’d like to read more on Competitor Analysis, follow these links:
- Give a scaled overview of the main competitors in a given market.340 remove_red_eye46
Actors MappingMap actors or market segments on a single page to qualify your market and spot business opportunities.454 remove_red_eye82
Competitor Key FiguresAn overview of your competitor's main figures evolution through several graphs.770 remove_red_eye143$10.00by WMI Consulting
Compared features of competitionShow a clear comparison of your competitors' key features158 remove_red_eye21
Largest Operators and Key FiguresUnderstand how to describe the main actors on a market.53 remove_red_eye6
Recap of Category 1 ActorsBuild a valuable description of the leading actors on a market.35 remove_red_eye6
Positioning and Size vs CompetitionShow graphically your positioning compared to your competitors.64 remove_red_eye8
Competitor zoomBuild a simple and impactful presentation of a specific competitor.54 remove_red_eye8
How to Talk About Your Competitive Landscape In Your Investor PitchHow to address your competition when pitching to investors.26 remove_red_eye4freeby Donna Griffit
A Competitive Analysis Template To Help You Outsmart The CompetitionThis is a template for social media competitive analysis82 remove_red_eye7freeby Hootsuite
Competitive Analysis Template ToolkitThis toolkit allows users to document competitive intelligence such as company demographics, pricing strategies, market61 remove_red_eye4
The Business Model Environment ToolUse this tool to scan for opportunities and potentially disruptive threats in your Business Model Environment.39 remove_red_eyeLike!
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