Cliff Bowman PhDCliff Bowman PhD
Professor of Strategic Management
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Cliff Bowman PhD, Professor of Strategic Management
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Cliff Bowman PhD

Professor of Strategic Management

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Bio
Cliff has spent his academic career trying to help managers develop their strategic leadership capabilities. In this pursuit he has developed techniques that managers seem to find useful, which are underpinned by sound theory about the processes of value creation, value capture and strategic change. Recent books include: Embracing Complexity (2015, with J. Boulton and P. Allen, Oxford U P) and What’s Your Competitive Advantage (2018, with P. Raspin, FT Pearson).
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