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Marketing Plan templates
What is a Marketing Plan?
A marketing plan is a document put together to outline the company’s marketing strategy for a certain period, say for example the coming year. Your marketing plan should tell you who your customers are, where they are, how to reach them, and how to retain them. It generally includes a wide range of things because not only do potential customers need to be analysed, but also product/service, current environment, opportunities, trends, budgets, competition, and goals. Essentially, a marketing plan will help your business to establish how sales will be made.
Why is it important?
Marketing plans need to be designed, regularly consulted and adapted, and adhered to so that your business can stay on track and focused on marketing activities. It will thus help guide you throughout the year and help to build your business.
Marketing plans are increasingly important when it comes to competition. Without a marketing plan, your business runs the risk of constantly adapting and changing its plans in order to compete, therefore always being one step behind. To be innovative means to be one step ahead of the game, and a well-thought out and thorough marketing plan can help you grasp and maintain position.
Marketing Plan Templates & Advice
Businesses often go wrong with marketing plans. If a marketing plan is not strong, it will not be followed, and your marketing activities will not be structured or successful. Therefore, it is a good idea to have a marketing plan template to keep your thoughts and ideas structured and focused on your objectives. In the majority of cases, this is driving sales. Not only, will a marketing template prevent your thoughts going off track, it will also make you and your team more aware and focused on the plan when it is actually being carried out.
After reading the plan your marketing team should know what they’re doing, why, and the end goal. We have gathered some marketing plan templates and step-by-step methods below to aid the marketing plan process.
If you’d like more advice on what a marketing plan is, how it should be used, or what should be included, try these links:
- A 5-step guide to perfecting your digital marketing and measurement model.315 remove_red_eye39
One Page Marketing Plan for Anyone to UseList your major ideas down to focus on strategy conclusions.255 remove_red_eye24
Marketing plan templateUse this template to create a marketing plan tailor-made for your business421 remove_red_eye58
How to analyse your LTVYou Aren’t Ready For Paid Marketing Until You’ve Done Your LTV Analysis49 remove_red_eye6
One Page Marketing Plan: Get Customers to Choose YouEmotionally trigger your customers for them to pick you.80 remove_red_eye12
How to Increase Purchase Conversion7 Steps to help you develop a well-planned conversion campaign that can transform your business.20 remove_red_eye2freeby David Lewis
Marketing Plan TemplateTo better execute your marketing strategy.89 remove_red_eye13
Digital Marketing TemplateA template for on-going business activity and businesses of all sizes.219 remove_red_eye37
Marketing plan - A one-pagerA one-pager marketing plan that introduces the ideal structure before accessing a step-by-step guiding tool.27 remove_red_eye4
Marketing Plan TemplateAn easy guide to creating a simple document that contains details of your marketing-based plans29 remove_red_eyeLike!
How to Plan and Execute Great Startup Marketing ProgramsApril Dunford talks about a systems approach when it comes to startup marketing.New!Like!
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